Recently, Google announced that it would be phasing out Universal Analytics, replacing it with Google Analytics 4. This change is something of a mixed bag for experienced analytic trackers: While GA4 boasts many of the same metrics that were included in UA, it also offers a few new ones.
Imagine that you’re driving through an unfamiliar neighborhood, and decide you’d like to stop somewhere for a sandwich. How do you find the best local restaurant? If you’re like most of us, your answer is to use Google Maps, which has become the go-to for consumers seeking information about nearby businesses.
Every business wants to achieve a higher level of online visibility, especially when it comes to Google. Local search listings, including the Google Map Pack, are especially important, ensuring that businesses attract the right kinds of people to their business (e.g., local shoppers who are motivated to make a purchase).
One of the best ways to boost your visibility in Google search results is to take advantage of ad extensions.
If your business qualifies for a Google Business Profile, we recommend claiming it as soon as you can. Doing so is one of the simplest yet most potent ways to help your business climb the Google Search rankings. And of course, once your Google Business Profile has been claimed, you’ll want to keep it up-to-date with any information about your hours of operation, new products or services, and so on.
A few months ago, we informed our clients about a significant change to the Google Ads ecosystem, specifically the sunsetting of Expanded Text Ads (ETAs). Now, we can report that the official end of ETAs is at hand: In a recent update, Google disclosed that advertisers will no longer be able to create or edit ETAs as of June 30, 2022.
Over the past couple of years, one of the biggest stories to rock the digital advertising industry has been Google’s announcement that they will soon do away with third-party cookies. Given how much advertisers have leaned on cookies in the past, this news has naturally resulted in some scrambling.
Over the past couple of years, Google has been faced with a seemingly impossible predicament: Honoring the privacy of users and abiding with changing privacy regulations while also providing advertisers with useful targeting options.
The title you provide to your Web page can have a major impact on the number of search engine users who click-through to access its contents. After all, the title delivers critical context about what the page is all about, context that is useful to the search engine algorithms as well as the end user. In short, selecting the right title tag for your website is invaluable.
Google published the first edition of its Search Quality Guidelines back in 2014. Judged by the accelerated timeline of the digital marketing world, that was basically a lifetime ago. However, several of the concepts laid out in the original Search Quality Guidelines remain pertinent even today. At the top of the list is the E-A-T principle… or, Expertise, Authoritativeness, and Trustworthiness.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
A great-looking website doesn’t mean much if nobody sees it! After launching the AGNS website we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, we have seen GREAT results over a 3-year period.