tr?id=512356885781061&ev=PageView&noscript=1 Google Insights - enCOMPASS Advertising Agency

Displaying items by tag: Google Insights

It wasn’t so long ago that Google displayed ads both at the top and on the right hand side of a search results page—but if you’ve been paying attention to searches over the past week, you know that this format has been altered. Google no longer displays PPC ads on the right side of the page, a change that may be worrisome to those who invest heavily in these ads. You may be wondering why Google has made this change—and what it ultimately means for your ad campaign?

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As search engine marketing becomes more important for businesses, we continue to see an increase in Google scammers.

We call these scammers the Top of Google Guys. They use several methods to scam unsuspecting businesses, and we discussed several of those methods in our original blog post on the issue.

If you work with these scammers, you will get ripped off.

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In part one we discussed what fake referral traffic is, why it is bad for your company, and how to quickly identify if your GA data likely includes fake referral traffic links. In this second blog, we show you how to find and verify fake referral traffic links, and how to remove these links from your GA data.

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Launched in 2005, Google Analytics (GA) remains the go to website analytics program for many companies. GA provides a wealth of information, from the total number of visitors to your website, to what website page causes the most people to leave your website.

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Have you ever had a conversation with an SEO or SEM specialist who claimed that he could guarantee your website a prominent organic ranking atop the Google search results page? Have you ever met with a marketing whiz who claimed proof of the great results and search engine dominance he might offer you?

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In case you have not heard, Google is getting ready to launch a new algorithm that will have a major impact on search engine rankings for your website.

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Learn the quick and easy way to track your QR Codes for free with Google Analytics

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