Displaying items by tag: Google Insights
Over the past few years, many advertisers have experimented with Google’s expanded text ads, or ETAs. If you are not familiar with these ads, they are exactly what the name suggests: Ads that appear in Google search results but provide advertisers with more expansive options for including text. Specifically, ETAs allow advertisers to create up to three headlines (with up to 30 characters each) and two descriptions (up to 90 characters each). Additionally, these ads can include a display URL.
Does Bounce Rate Impact SEO Rankings?
One of the big challenges in search engine optimization is reckoning with Google’s complicated, multi-faceted, and ever-changing algorithms. Simply put, there are a number of different factors that can impact your website’s performance on the search results page, and though these factors are weighted differently, they all deserve some level of consideration.
Google Advertiser Pages Coming Soon
Over the last few years, transparency has become a paramount concern within the digital advertising industry. Simply put, the lines separating advertisement, journalism, and entertainment have become blurry, prompting an initiative to better clarify the intentions behind different forms of online content.
How to Get More Google Reviews
It’s tough to overestimate the significance of online reviews. Google reviews, in particular, help to establish your brand’s trustworthiness, and engender the goodwill of consumers. They provide greater confidence to those who are on the fence about making a purchase. They also help increase your brand’s online visibility, and can even help you rank in local search results.
Making it Into the Google Map Pack
If you’ve ever conducted a localized search (say, a search for a nearby eye doctor, a local pizza spot, or a plumber who services your community), then you’ve seen the Google Map Pack. Also known as the “local pack,” this is a block of three local businesses, including their contact information, placed prominently at the top of the search engine results page. Essentially, it’s Google’s way of telling the search engine user that these are probably the three most relevant answers to their query.
Tips for Improving Your GMB Profile
In order to connect with local consumers, it’s vital for your business to achieve targeted visibility on Google. There are several things you can do to achieve that goal, including optimizing your business website and developing a strategic Google Ads campaign.
Google shook the digital ads industry when it announced that it would be removing “cookies” (the technology that enables them to track Web-browsing habits, serving consumer information to advertisers) from its Chrome Web browser. While the announcement was greeted as a big win by privacy advocates, it was understandably worrisome to advertisers, most of whom have come to depend on cookies to help target their ads. It didn’t help that Google’s initial guidelines on the matter were worded rather vaguely, leading to a real sense of panic among digital advertising professionals.
By now, most consumers are at least faintly aware of what Internet cookies are. You may not be able to explain all the technical ins and outs, but at the very least, you probably know that cookies allow different websites to gather information about your online activity and habits. You may also know that your cookies are saved so that they can be leveraged by advertisers, allowing for more customized online ads.
By now, most consumers are at least faintly aware of what Internet cookies are. You may not be able to explain all the technical ins and outs, but at the very least, you probably know that cookies allow different websites to gather information about your online activity and habits. You may also know that your cookies are saved so that they can be leveraged by advertisers, allowing for more customized online ads.
Over the past few years, personal privacy has been one of the most pressing subjects facing the tech industry. Faced with increased pressure, both from legislators and the general public, companies like Google have begun to seriously rethink the means they use for harvesting, storing, and using personal data.
-
08/10/2021
Why Citation Services Are the First Step in Local SEO
-
01/24/2020
9 Local Search Resolutions for 2020
-
12/26/2019
Why Citations Matter for Your Business
ready to get started?
-
did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
stay ahead.
-
Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business
-
Marketing Mobile Advertising Video Advertising
The Future of Podcast Advertising: How to Stay Ahead in 2025