Business owners are increasingly aware of their need for a holistic, comprehensive approach to digital marketing. You won’t get the kinds of results you need, nor achieve anything resembling efficiency, if you take a piecemeal approach to SEM, SEO, video ads, and other digital channels. Instead, it’s important to develop an overarching strategy, one that ensures all of these channels are used judiciously and harmoniously to achieve a clearly defined set of goals.

As advertisers constantly seek new digital channels to reach their target audience, it was only a matter of time before video games were added to the mix. In fact, advertisers have been debating for years whether in-game ads would be viable, but there’s now some pretty compelling evidence that players are perfectly content to indulge some ad content within their video game experiences. Specifically, new Comscore data indicates an increased (and increasing) willingness on the part of gamers to consume branded and advertorial content in the midst of playing.

For generations, advertisers have faced the same question: What’s the most effective way to engage the attention of our audience? In 2023, few answers are more compelling than digital audio. Study after study confirms that this rapidly rising medium is among the most effective at capturing and maintaining audience attention, and that it’s a must-have for virtually any company’s media mix.

We have been using enCOMPASS Advertising Agency for SEM services on my business for several months now and we have seen a significant growth of the business. We couldn't be more pleased with their outstanding customer service and the performance of our numbers. We are coming into the busy season and we are pleased to take our SEM to the next level with confidence. Highly recommend enCOMPASS Advertising Agency!

The enCOMPASS team is thrilled to announce that we had a big night at this year’s Communicator Awards, garnering some 13 accolades for our creative marketing and website design work. In total, our team netted two gold-level honors and 11 silvers. Of special note: Not only were we honored for our work in website design, but also for our email creative!

Your brand conveys a certain set of values and associations. It’s a kind of shorthand for what users expect from your products and services. Having a strong, clear brand is essential for any kind of digital marketing success. Crucially, a brand is never entirely static. Even the most successful brands require occasional fine-tuning, as companies redefine what they stand for and how they wish to convey value to the end user.

Much has changed in the digital advertising landscape, even over the past couple of years. And yet, certain things have remained fairly consistent. For example, display advertising has been a powerful tool for boosting brand awareness, practically since the beginning of the Internet. Just think back to some of the good old-fashioned “banner ads” you used to encounter on more primitive websites. That’s a pretty basic example of display advertising, and it’s as useful today as it was in the era of GeoCities.

In fact, our team at enCOMPASS frequently encourages clients to incorporate display advertising into their media mix, not just because it helps attract a wider audience but because it comes with robust targeting features, allowing advertisers to truly maximize their bang for buck.

But what is display advertising, exactly? And what makes it so advantageous? Those are the questions before us in this post.

Over the past year, there’s arguably been no bigger story in tech than the advent of ChatGPT and other AI tools. AI is poised to transform virtually every industry, and marketing is no exception. In fact, a recent survey shows that more than 61 percent of marketers have already adopted AI or plan to do so soon, with more than 40 percent using AI for content marketing specifically.

For brick-and-mortar businesses, the importance of local search visibility is difficult to overstate. Simply put, when consumers need to find a particular product, service, or establishment in their neighborhood, Google is the first place they’re likely to turn. And the vast majority of the time, consumers end up patronizing a business that ranks high within the Google Map Pack.

When we launched the all-new IMI Dashboard last year, we took your search engine marketing (SEM) campaign data and elevated it to a whole new level! Soon, we'll be launching the next phase of our dashboard, where we'll be taking a similar approach to your display and video advertising data.