The Benefits of Online Review Generation
Thanks to the Internet, the days of making blind, uninformed purchasing decisions are largely behind us. Whether you’re looking for a new dentist, a new Wi-Fi router, or a new donut shop, it’s easy enough to do your due diligence on the Web, tracking down reviews from previous customers in order to feel confident before you buy.
Russ Clemmer, Legacy Advisory Partners
Ed and his team at enCOMPASS provide excellent client support and care. We are thankful for how well our site has been managed.
Get Familiar With GA4
What constitutes success in digital marketing or SEO? For most of us, the answer can only be derived through a data-driven approach. Analytics provide a real, measurable, quantifiable way to track performance, identify growth opportunities, and reveal the best approach to resource allocation.
How to Boost Your Email Open Rate
We consistently remind our clients that the data is clear - email marketing is one of the most effective ways to reach a target audience, or to stay connected with customers and clients. Of course, all of this is contingent on one very important factor: That people actually open marketing emails and read their content.
What is Intent Marketing?
If marketers could read minds, well, our job would be much easier. To know exactly what customers wanted to buy, and when they wanted to buy it, would effectively eliminate the guesswork from what we do, making it possible to always be ready with the right messaging and the right resource allocation.
Bobbie White, Atlas Painting & Home Services
Prior to hiring Ed and his team at enCOMPASS, our online branding and foot traffic to our website was sporadic at best. We have worked with this team for 5 years now, and in that time, we have come to know that they are attentive marketing professionals. They have made our website engaging and continue to have new ideas so that we can keep our website fresh for our customers. They have also created a search engine campaign that continues to give our company leads. We cannot recommend them enough if you are looking for a responsive, creative, and engaged marketing company.
Most marketers orient their efforts toward a few concrete, measurable goals. First and foremost, marketers work to generate leads, drawing potential customers and clients into the sales funnel. And while generating leads is important, it’s ultimately meaningless if those leads don’t convert into paying customers. Conversions are critical for enhancing the bottom line.
How to Respond to Online Customer Reviews
You’ve probably seen the statistics: Depending on which source you consult, somewhere between 90 and 97 percent of customers read online reviews before making any kind of purchase. Even if you accept the most conservative number, there’s no getting around the ubiquitous, make-or-break importance of online review sites, which directly affect consumer behavior and thus affect your bottom line, as well.
10 Essential Email Marketing KPIs
Launching a newsletter or an email marketing campaign can be an important first step toward boosting brand engagement, generating traffic, and building consumer loyalty. The next step is measuring the success of your email marketing efforts by determining where you’re making progress and where you need to double your efforts. Of course, before you can start measuring, you need a clear understanding of what it is you’re measuring.
Get Good at GA4: Tips and Resources
Recently, one of the biggest happenings in the world of digital marketing is the sunsetting of Google’s Universal Analytics (UA) dashboard, and the ascent of Google Analytics 4 (GA4). Simply put, Google Analytics has long been the top, free option for marketers and webmasters looking to track their stats and monitor their performance. The transition to GA4 means marketers everywhere are learning to master a whole new set of analytic tools.
ready to get started?
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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be a success story.
Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic