Bobbie White, Atlas Painting & Home Services
Prior to hiring Ed and his team at enCOMPASS, our online branding and foot traffic to our website was sporadic at best. We have worked with this team for 5 years now, and in that time, we have come to know that they are attentive marketing professionals. They have made our website engaging and continue to have new ideas so that we can keep our website fresh for our customers. They have also created a search engine campaign that continues to give our company leads. We cannot recommend them enough if you are looking for a responsive, creative, and engaged marketing company.
Most marketers orient their efforts toward a few concrete, measurable goals. First and foremost, marketers work to generate leads, drawing potential customers and clients into the sales funnel. And while generating leads is important, it’s ultimately meaningless if those leads don’t convert into paying customers. Conversions are critical for enhancing the bottom line.
How to Respond to Online Customer Reviews
You’ve probably seen the statistics: Depending on which source you consult, somewhere between 90 and 97 percent of customers read online reviews before making any kind of purchase. Even if you accept the most conservative number, there’s no getting around the ubiquitous, make-or-break importance of online review sites, which directly affect consumer behavior and thus affect your bottom line, as well.
10 Essential Email Marketing KPIs
Launching a newsletter or an email marketing campaign can be an important first step toward boosting brand engagement, generating traffic, and building consumer loyalty. The next step is measuring the success of your email marketing efforts by determining where you’re making progress and where you need to double your efforts. Of course, before you can start measuring, you need a clear understanding of what it is you’re measuring.
Get Good at GA4: Tips and Resources
Recently, one of the biggest happenings in the world of digital marketing is the sunsetting of Google’s Universal Analytics (UA) dashboard, and the ascent of Google Analytics 4 (GA4). Simply put, Google Analytics has long been the top, free option for marketers and webmasters looking to track their stats and monitor their performance. The transition to GA4 means marketers everywhere are learning to master a whole new set of analytic tools.
Why OTT Matters Now More Than Ever
We’ve written before about how Over-the-Top (OTT) streaming has changed the very nature of film and TV, not only from the consumer’s perspective but from the advertiser’s perspective, too.
Essential SEO Reports in GA4
One of the most important components of any marketing campaign is access to analytics. Simply put, marketers need to regularly check in to see what kind of engagement they’re getting and what sort of progress they’re making. Rather than relying on guesswork, the best marketers draw from actual data in order to fine-tune their strategies.
What’s the Future of Social Media Marketing?
If you spend any time at all browsing social media, then you know just how quickly trends can come and go. It seems like every day there’s a new meme, a viral hashtag, or a TikTok challenge that everyone’s talking about.
For a majority of businesses, the holiday shopping season is truly make-or-break. In fact, it is no exaggeration to say that many companies look to the weeks between Halloween and New Year’s Day to account for 40 to 60 percent of their annual revenues. In other words, if you want to hit your sales targets, the entire year often comes down to its final stretch.
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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A Goodnight Sleepstore
E-COMMERCE WEBSITE
A great-looking website doesn’t mean much if nobody sees it! After launching the AGNS website we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, we have seen GREAT results over a 3-year period.
134% increasein goal conversions
