Search engine optimization (SEO) is nothing new. Since the earliest days of online search, marketers and business owners have sought to promote their listings on the Web, navigating the search algorithms to maximize their visibility.
By now, the merits of email marketing are well-documented. In the United States, around 99 percent of all consumers say that they check their email daily, and that email is their preferred way to receive updates from businesses and brands. Dig deep into demographically specific data and you’ll find a similar story; for instance, around three-quarters of millennials say that email is their #1 most desired way to communicate with businesses.
Thanks to the Internet, the days of making blind, uninformed purchasing decisions are largely behind us. Whether you’re looking for a new dentist, a new Wi-Fi router, or a new donut shop, it’s easy enough to do your due diligence on the Web, tracking down reviews from previous customers in order to feel confident before you buy.
Ed and his team at enCOMPASS provide excellent client support and care. We are thankful for how well our site has been managed.
What constitutes success in digital marketing or SEO? For most of us, the answer can only be derived through a data-driven approach. Analytics provide a real, measurable, quantifiable way to track performance, identify growth opportunities, and reveal the best approach to resource allocation.
We consistently remind our clients that the data is clear - email marketing is one of the most effective ways to reach a target audience, or to stay connected with customers and clients. Of course, all of this is contingent on one very important factor: That people actually open marketing emails and read their content.
If marketers could read minds, well, our job would be much easier. To know exactly what customers wanted to buy, and when they wanted to buy it, would effectively eliminate the guesswork from what we do, making it possible to always be ready with the right messaging and the right resource allocation.
Welcome to the next segment of our "Meet the Team" series! We've selected and interviewed our next enCOMPASS team member and posted his answers here—to help you get to know the people behind the projects.
Welcome to the next installment of our "Meet the Team" series! We've interviewed our next enCOMPASS team member and posted her answers here. Find out why Maddy loves digital marketing and what she enjoys doing on a weekend!
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.