At enCOMPASS, we often tell our clients that, for sheer bang for buck, Search Engine Marketing (SEM), also known as “Pay Per Click” (PPC) advertising is one of the most valuable tools in the digital marketing toolbox. But of course, that all hinges on SEM being done wisely and strategically. Whether you’re launching a brand-new campaign or simply looking to audit your current PPC endeavors, we have a few basic tips that can help you maximize your ROI.
Kyle Hunter, Meador CDJR
enCOMPASS Agency understands what it means to be a partner. Not only were they able to cut my SEM spend by 40% while at the same time increasing my leads by 30%, but they are the most strategic and responsive agency you’ll ever work with.
For a majority of business owners, the final stretch of the calendar year represents a season of unparalleled opportunity: Indeed, with holiday shoppers prowling for deals, the period between Halloween and Christmas can provide considerable padding to your yearly revenues. It’s no exaggeration to say that, for many businesses, the holiday shopping season is make-or-break.
Every year, the Davey Awards celebrate big achievements from small agencies. Over the years, the enCOMPASS team has had the pleasure of taking home quite a few Davey Awards, and we’ve just added three more to the shelf.
If you’ve spent much time in the world of digital marketing, or even if you’re just an astute observer of the online search experience, then you know that Google is constantly tinkering with its products, routinely rolling out new changes to the way it presents search results. Often, these changes are fairly minor in scope, but still worth noting for their impact on marketers and search engine users alike.
In many ways, email represents one of the most effective tools in the marketer’s toolbox. It’s certainly one of the most consistent and reliable channels for communicating with your audience; and with the right strategy, it’s more than possible to sustain an excellent email open rate.
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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be a success story.
Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic