Improving Your Responsive Search Ads
This year has brought a significant shakeup to the world of Google Ads: Expanded ads are being phased out, with responsive search ads replacing them as the new standard. For advertisers, this new format means additional opportunities to provide headlines and descriptions. It also means surrendering just a bit more control to Google and to its machine learning capabilities.
For consumers, the holiday season can be a time of fun, festivity, and the very best kinds of busyness. For business owners, the stakes are considerably higher. Indeed, many businesses depend on brisk seasonal sales and high Q4 profits to achieve their annual revenue goals. As such, the holiday shopping season can truly be make-or-break.
Getting Started with Google Shopping Ads
If you’re an e-commerce merchant, you’ll want to use every possible marketing tool, from SEO to social media marketing, to highlight your products to relevant search engine users. One of the most essential tools is Google Shopping Ads, which are visual ads that appear when users seek out particular products via Google.
enCOMPASS Takes Home Five w3 Awards in 2022
Every year, the Academy of Interactive & Visual Arts (AIVA) sanctions and judges the w3 Awards, combing the web for the best of the best in design, marketing, and more. And every year for the past seven years, we’ve been honored to bring home a fistful of these prestigious awards.
At enCOMPASS, we often tell our clients that, for sheer bang for buck, Search Engine Marketing (SEM), also known as “Pay Per Click” (PPC) advertising is one of the most valuable tools in the digital marketing toolbox. But of course, that all hinges on SEM being done wisely and strategically. Whether you’re launching a brand-new campaign or simply looking to audit your current PPC endeavors, we have a few basic tips that can help you maximize your ROI.
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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Lake Norman Chrysler Dodge Jeep Ram
AUTO DEALER MARKETING PARTNER
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
#1 Dealer2018 TIME Dealer of the Year
