These days, it seems like artificial intelligence (AI) can do just about anything. For example, did you know that AI can automatically generate content for your website, blog, or social media platforms? At first blush, this might seem like a huge win for overworked marketing departments, or for small businesses that don’t have their own in-house content development teams.
Welcome to a new installment of our "Meet the Team" series! Hear from a member of our Design & Development Team as she describes why she loves digital marketing and why you should, too!
iOS Marketing and Attribution
The launch of iOS 14 has proven to be a watershed event in the world of digital marketing. From the initial announcement through the release of iOS 14.5 in April 2021, this iteration of Apple’s operating system has played a pivotal role in shaping user privacy considerations. As a result, it has forced marketing professionals to work overtime, reevaluating their own approach to user privacy and to digital advertising in general.
What is Contextual Targeting?
Over the past couple of years, Google has announced some big changes to the way it approaches consumer privacy. Well-intentioned though these changes might be, they have caused no small amount of anxiety among digital advertisers, who lament the decline of third-party cookies and other useful targeting features. (We would argue that these changes are ultimately bad for the end user, as well, potentially leading to a less-personalized online experience.)
Why Add Digital Audio to Your Media Mix?
Consumer habits are changing, and it’s important to make sure that your media mix is keeping pace. Case in point: As terrestrial radio fades from prominence, digital audio is becoming an increasingly prevalent part of everyday life. This is an important trend for advertisers to capitalize on, augmenting their current ad spend with placement on podcasts, streaming music, and digital radio services.
Every year, the Communicator Awards honor “excellence in strategic, effective, and meaningful communication across digital, video, podcasts, marketing, mobile, print, and more.” As selected by a most illustrious judging body, including heavy hitters from throughout the marketing and media industries, these awards represent the acknowledgment of some of the biggest names in digital communication.
The End of Expanded Text Ads Is Here
A few months ago, we informed our clients about a significant change to the Google Ads ecosystem, specifically the sunsetting of Expanded Text Ads (ETAs). Now, we can report that the official end of ETAs is at hand: In a recent update, Google disclosed that advertisers will no longer be able to create or edit ETAs as of June 30, 2022.
If your business qualifies for a Google Business Profile, we recommend claiming it as soon as you can. Doing so is one of the simplest yet most potent ways to help your business climb the Google Search rankings. And of course, once your Google Business Profile has been claimed, you’ll want to keep it up-to-date with any information about your hours of operation, new products or services, and so on.
Copywriting Tips for Your PPC Ads
Running Search Engine Marketing (SEM) ads can be one of the most effective things you do to market your business and to attract qualified leads. Or, it can be a serious waste of your advertising budget. There are a few factors that will determine the difference between these two outcomes, and one of them is the strength of your copywriting.
4 Essential Google Ad Extensions
One of the best ways to boost your visibility in Google search results is to take advantage of ad extensions.
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A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic
