Get More Out of Your Google Business Profile
Every business wants to achieve a higher level of online visibility, especially when it comes to Google. Local search listings, including the Google Map Pack, are especially important, ensuring that businesses attract the right kinds of people to their business (e.g., local shoppers who are motivated to make a purchase).
Eric LaBore, Prestige Motorsports
We have been working with enCOMPASS for several years for website, SEM, and YouTube advertising. Always great results and great people to work with.
Critical SEO Data Points
Your business website is an invaluable marketing asset. To ensure your website is doing its job, generating traffic and sending qualified leads through your sales funnel, it’s important to monitor its metrics and stats. By doing so, you can get a good sense of where your website is succeeding, where it’s falling short, and where there’s room to make practical, strategic improvements.
Over the past few years, a number of digital marketing agencies have spoken up in defense of email marketing, noting that it remains one of the single best ways to reach consumers with your carefully targeted messaging. We’re proud to be one of those agencies. At enCOMPASS, we often encourage our clients to use email to their full advantage, sending their content straight to the customer’s inbox.
Ranking Higher in Google Maps
Imagine that you’re driving through an unfamiliar neighborhood, and decide you’d like to stop somewhere for a sandwich. How do you find the best local restaurant? If you’re like most of us, your answer is to use Google Maps, which has become the go-to for consumers seeking information about nearby businesses.
Every marketer and every business owner long to see their website traffic increase. While this is unquestionably a worthy goal, it’s important to remember that not all website traffic is created equal. Keep in mind that every visitor to your site is a living, breathing human being, and that the people who come to your website do so with varying levels of brand awareness and consumer intent.
Your Guide to Connected TV Advertising
Digital advertisers clearly have a lot of confidence in connected TV (CTV). According to data compiled by eMarketer, connected TV advertising will surpass $17 billion this year, and is expected to hit $21.4 billion by the end of 2023. Still, the question remains: Exactly where does connected TV advertising fit within your overall marketing strategy?
Best Practices for Review Generation
Before committing to most purchase decisions—whether that’s buying a new TV or simply trying out a pizza spot that just opened—consumers like to have some sort of social proof. That is, they like to see that other consumers have spent their own hard-earned money on the same product or service and found the transaction to be worthwhile. This social proof can sometimes take the form of a testimonial, but more often it is delivered via online reviews, posted to Google, Facebook, or Yelp.
Programmatic TV, Explained
TV advertising is nothing new; for generations, advertisers have spent top dollar in order to promote their products to viewers at home. And yet, the nature of TV advertising has changed considerably. One of the most significant innovations of the past decade is programmatic TV, which makes it easier for advertisers to purchase TV inventory based on the audience they want to reach…and to calibrate their spending accordingly.
Coming Soon: The All-New IMI Dashboard
Since 2006, enCOMPASS Advertising Agency has been leading the way in Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC). With our exclusive Interactive Marketing Intelligence™ (IMI) platform, our clients consistently enjoy a distinctive advantage over their competition. And to widen that gap even more, we are excited to announce the upcoming launch of our all-new IMI dashboard!
ready to get started?
did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
be a success story.
Lake Norman Chrysler Dodge Jeep Ram
AUTO DEALER MARKETING PARTNER
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
#1 Dealer2018 TIME Dealer of the Year
