Goodbye FLoC. Hello Topics API
Over the past couple of years, Google has been faced with a seemingly impossible predicament: Honoring the privacy of users and abiding with changing privacy regulations while also providing advertisers with useful targeting options.
It’s tough to conceive of an effective digital marketing strategy that doesn’t include a robust social media presence. Simply put, social media is too big and too prominent to ignore. Globally, there are now 4.55 billion active social media users, representing an increase of nine percent over the previous calendar year. In other words, hundreds of millions of people are signing up for social media accounts each year.
Over the past couple of years, we’ve seen some noteworthy shifts in how people consume information and entertainment. One of the biggest beneficiaries of these shifts is connected TV, or CTV. Whether it’s attributable to the pandemic or to technological changes that were already in progress, more and more consumers are turning to CTV for entertainment, making it one of the fastest-growing trends in digital advertising.
Developing a B2B Google Ads Campaign
When consumers are sourcing information about different products and services, they typically conduct their research online. B2B customers are no exception. In fact, research shows a staggering 87 percent of B2B customers turn to the Web when they are seeking information before making a purchase.
They are THE experts at all things digital. It never ceases to amaze me how people find our business online. The best comments are those who can't even remember what they were searching for, and our business "just appeared" in front of them.
5 Ways to Revitalize Your PPC Campaign
One of the most challenging aspects of running an effective PPC campaign is that your work is really never finished. Whether due to changes in consumer behavior or online trends, the efficacy of your strategy can wax and wane. If you take a “set it and forget it” approach to PPC, you shouldn’t be surprised when your tactics eventually become stagnant.
Getting Ready for Google Topics
Over the past couple of years, one of the biggest stories to rock the digital advertising industry has been Google’s announcement that they will soon do away with third-party cookies. Given how much advertisers have leaned on cookies in the past, this news has naturally resulted in some scrambling.
Why Hire a Digital Media Consultant?
Every business can benefit from an improved online presence, and from a strategic approach to targeted customer outreach. This much may seem obvious, yet actually achieving these goals is considerably more complicated. Successful digital marketing requires a synthesis of different methods, platforms, and technologies, all bound by consistent messaging and backed by efficient budgeting.
Digital Audio Advertising
Digital Audio Advertising allows you a platform to reach a more targeted and engaged audience than traditional radio advertising and is served everywhere your customers are consuming media, including their mobile devices.
Custom Audiences
Reach users who are more likely to be interested in your products or services based on highly targeted audience segments. We can target users based on gender, age, geo location, purchase history, interests and more.
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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be a success story.
Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic