Just Launched: The All-New IMI Dashboard
At enCOMPASS Agency, we specialize in interactive marketing plans that are unique for each client. We’ve trademarked the term Interactive Marketing Intelligence™ (IMI) because it’s what we do and what we do best. We’re thrilled to announce that the first phase of our all-new IMI dashboard has officially launched!
SEM Strategies to Address Inflation
Inflation has dominated this year’s economic news, a trend that may not ebb anytime soon; in fact, some economists have warned that a recession is all but inevitable. This reality obviously touches all of us in some form or fashion, but for advertisers in particular, there are some pressing concerns about marketing budgets. For this post we are going to focus on the impact it could have on Search Engine Marketing (SEM) in particular, and ways to address it.
Recently, Google announced that it would be phasing out Universal Analytics, replacing it with Google Analytics 4. This change is something of a mixed bag for experienced analytic trackers: While GA4 boasts many of the same metrics that were included in UA, it also offers a few new ones.
Prestige Motorsports
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
The Biggest PPC Trends of 2022 (So Far)
While the general principles behind pay-per-click (PPC) advertising have remained more or less static ever since the inception of Google Ads, some of the specific methods and technologies have changed. To ensure success with your Search Engine Marketing (SEM) campaign, it’s helpful to have a sense of where the field is headed.
Once again, the United States faces a series of consequential political elections—along with all the tensions that an election cycle entails. The results of this year’s midterms will no doubt have an impact at every level of government. But for advertisers, the season leading up to the midterms may be just as consequential.
Is SEO the Silver Bullet for Your Marketing?
During the early days of the Internet, many business owners underestimated the long-term significance of search engine optimization (SEO). Today, it’s possible that the pendulum has swung a bit too far in the opposite direction.
The 2022 midterms are right around the corner. That means the airwaves will soon be flooded with political ads—if they haven’t been inundated already. Since it is an election year, you must take extra caution as you chart the ideal path for your media investment. To that end, let’s discuss three key reasons why you should consider shifting some of your advertising allocation from TV to online video.
What’s the Best Time to Post on Instagram?
When it comes to developing an effective Instagram strategy, one that engages an audience and boosts brand awareness, there are a number of factors to consider. Many of these facets have to do with the nature of your content; for example, success on Instagram hinges on high-quality photos and videos, engaging captions, and relevant hashtags, among other things.
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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Lake Norman Chrysler Dodge Jeep Ram
AUTO DEALER MARKETING PARTNER
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
#1 Dealer2018 TIME Dealer of the Year
