Why Hire a Digital Media Consultant?
Every business can benefit from an improved online presence, and from a strategic approach to targeted customer outreach. This much may seem obvious, yet actually achieving these goals is considerably more complicated. Successful digital marketing requires a synthesis of different methods, platforms, and technologies, all bound by consistent messaging and backed by efficient budgeting.
Digital Audio Advertising
Digital Audio Advertising allows you a platform to reach a more targeted and engaged audience than traditional radio advertising and is served everywhere your customers are consuming media, including their mobile devices.
Custom Audiences
Reach users who are more likely to be interested in your products or services based on highly targeted audience segments. We can target users based on gender, age, geo location, purchase history, interests and more.
Advanced Geo-Targeting
Rather than targeting an entire DMA, digital audio allows you to focus on the areas most important to your business. We are able to serve ads based on Country, State, DMA, County or even specific zip codes.
Amplify Reach
As users shift away from traditional radio, you can ensure that you are still reaching your audience by serving them ads digitally, wherever they are listening. Combining traditional radio with digital radio can fill the gap and amplify your overall reach.
Engaged Users
Studies show that users are more engaged with ads when running on digital audio. Digital audio ads are typically less cluttered than traditional radio, with only a few ads per hour. The ads are also more personalized and therefore can keep users more engaged.
Programmatic Approach
Digital audio ads can be run using a programmatic approach. This means that rather than buying a certain channel or station, we are buying ads based on the users that we want to target. Additionally, we can easily shift budget around from platform to platform the ensure that we are reaching the most engaged audience no matter where they are listening.
Detailed Reporting
Unlike traditional radio, digital audio allows you to measure who heard your ad and what happened when it played. Metrics that we can track include click through rate, overall unique reach, average frequency and more!
Review Services
93% of consumers read reviews before buying a product or service. Generating online reviews for your business can promote consumer confidence and prove your business is credible and trustworthy. We can help you enhance your brand’s reputation and develop a powerful presence on the internet with the right review generation strategy. It’s time to turn customer reviews into your competitive advantage.
ready to get started?
did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
be a success story.
Lake Norman Chrysler Dodge Jeep Ram
AUTO DEALER MARKETING PARTNER
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
#1 Dealer2018 TIME Dealer of the Year
