Advanced Geo-Targeting
Rather than targeting an entire DMA, digital audio allows you to focus on the areas most important to your business. We are able to serve ads based on Country, State, DMA, County or even specific zip codes.
Amplify Reach
As users shift away from traditional radio, you can ensure that you are still reaching your audience by serving them ads digitally, wherever they are listening. Combining traditional radio with digital radio can fill the gap and amplify your overall reach.
Engaged Users
Studies show that users are more engaged with ads when running on digital audio. Digital audio ads are typically less cluttered than traditional radio, with only a few ads per hour. The ads are also more personalized and therefore can keep users more engaged.
Programmatic Approach
Digital audio ads can be run using a programmatic approach. This means that rather than buying a certain channel or station, we are buying ads based on the users that we want to target. Additionally, we can easily shift budget around from platform to platform the ensure that we are reaching the most engaged audience no matter where they are listening.
Detailed Reporting
Unlike traditional radio, digital audio allows you to measure who heard your ad and what happened when it played. Metrics that we can track include click through rate, overall unique reach, average frequency and more!
Review Services
93% of consumers read reviews before buying a product or service. Generating online reviews for your business can promote consumer confidence and prove your business is credible and trustworthy. We can help you enhance your brand’s reputation and develop a powerful presence on the internet with the right review generation strategy. It’s time to turn customer reviews into your competitive advantage.
These days, it seems like artificial intelligence (AI) can do just about anything. For example, did you know that AI can automatically generate content for your website, blog, or social media platforms? At first blush, this might seem like a huge win for overworked marketing departments, or for small businesses that don’t have their own in-house content development teams.
iOS Marketing and Attribution
The launch of iOS 14 has proven to be a watershed event in the world of digital marketing. From the initial announcement through the release of iOS 14.5 in April 2021, this iteration of Apple’s operating system has played a pivotal role in shaping user privacy considerations. As a result, it has forced marketing professionals to work overtime, reevaluating their own approach to user privacy and to digital advertising in general.
What is Contextual Targeting?
Over the past couple of years, Google has announced some big changes to the way it approaches consumer privacy. Well-intentioned though these changes might be, they have caused no small amount of anxiety among digital advertisers, who lament the decline of third-party cookies and other useful targeting features. (We would argue that these changes are ultimately bad for the end user, as well, potentially leading to a less-personalized online experience.)
ready to get started?
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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be a success story.
Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic