Digital Audio Advertising (MultiColumn Layout)
Reach users who are more likely to be interested in your products or services based on highly targeted audience segments. We can target users based on gender, age, geo location, purchase history, interests and more.
Rather than targeting an entire DMA, digital audio allows you to focus on the areas most important to your business. We are able to serve ads based on Country, State, DMA, County or even specific zip codes.
As users shift away from traditional radio, you can ensure that you are still reaching your audience by serving them ads digitally, wherever they are listening. Combining traditional radio with digital radio can fill the gap and amplify your overall reach.
Studies show that users are more engaged with ads when running on digital audio. Digital audio ads are typically less cluttered than traditional radio, with only a few ads per hour. The ads are also more personalized and therefore can keep users more engaged.
Digital audio ads can be run using a programmatic approach. This means that rather than buying a certain channel or station, we are buying ads based on the users that we want to target. Additionally, we can easily shift budget around from platform to platform the ensure that we are reaching the most engaged audience no matter where they are listening.
Unlike traditional radio, digital audio allows you to measure who heard your ad and what happened when it played. Metrics that we can track include click through rate, overall unique reach, average frequency and more!
