Every business can benefit from an improved online presence, and from a strategic approach to targeted customer outreach. This much may seem obvious, yet actually achieving these goals is considerably more complicated. Successful digital marketing requires a synthesis of different methods, platforms, and technologies, all bound by consistent messaging and backed by efficient budgeting.
While it is certainly possible to achieve all of this in-house, there are ample benefits to hiring a digital media consultant. The role of the consultant is to gain a clear understanding of your sales and marketing goals, then to work within the parameters of your budget to meet those goals as expediently as possible.
Reasons to Hire a Digital Media Consultant
Your business may experience any number of benefits when it hires a digital media consultant. Here are just a few examples.
1) A digital media consultant can help clarify your goals.
Believe it or not, it can actually be challenging to articulate exactly what your business is trying to achieve through its digital marketing efforts. Many business owners know that they need a more robust online presence, and they hope that their website can become a magnet for sales. As for exactly how these goals can be defined, measured, and achieved, a digital media consultant can provide much greater clarity.
2) Digital media consultants are at the cutting edge.
One thing that makes digital marketing challenging is that the landscape is constantly changing. Just to name one example, Google has recently announced the sunsetting of third-party cookies, to be replaced by a new program called Google Topics; this points to a seismic shift in the way advertisers target their audience. Digital media consultants keep their finger on the pulse of these changes and can provide your business with strategic nimbleness and flexibility. In other words, a consultant can help you roll with the punches, rather than being caught unaware.
3) Digital media consultants know what works.
There are countless channels, platforms and vendors that you can use in pursuit of your digital marketing goals. Crucially, not all of these channels and platforms are created equal. Knowing which methods are best suited for your business, and will provide the greatest return on investment, is no easy thing. Working with a digital media consultant, you can avoid money pits while wisely spending your ad dollars on things that will genuinely mode the needle, whether that’s PPC, connected TV (CTV), digital audio, or a whole host of other tactics.
4) By working with a digital media consultant, you can use your budget more effectively.
One of the most common reasons for not hiring a digital media consultant is the added expense. Counterintuitive though it may seem, hiring a digital media consultant should actually help you conserve your resources, and to use your marketing budget more effectively. This gets back to the point about media consultants having a good sense of what works: A big part of their job is guiding your ad spending, ensuring that you’re only putting money toward things that actually help you meet your clearly defined goals. (Additionally, a good media consultancy will provide you with analytic reporting, verifying that your money is indeed achieving a sound return on investment.)
5) Working with a digital media consultant can help you achieve scalability.
Your digital marketing needs are likely to evolve over time, changing as your business changes or as the industry around you shifts. One of the great things about enlisting a consultant is that it can help you build in some scalability. A good marketing consultant will be equipped to help you reevaluate goals and budgeting to accommodate the changing needs of your company, ensuring that you can remain competitive over the long run.
6) Digital media consultants can provide you with a holistic approach.
One of the big risks of DIY marketing is the a la carte approach. It can be very easy to engage with individual marketing channels, whether that’s social media or display advertising, without any sense of the big picture. Digital media consultants can help you synthesize all of your individual efforts, harmonizing them around shared goals and objectives. In other words, a digital media consultant can help you ensure that your different marketing channels are complementing and enhancing each other, all while minimizing redundancies.
Get Digital Media Consulting from enCOMPASS
Ready to realize some of these benefits? We’d love to chat. At enCOMPASS Agency, we’re here to either take over your marketing efforts or simply provide guidance to your in-house talent. We’re experienced at providing holistic marketing strategies that achieve significant results for our clients, helping them exceed their marketing goals as cost-effectively as possible.
We’d be happy to talk with you about some of the benefits of working with enCOMPASS. To discuss digital media consulting options, reach out to us at your next opportunity.
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