No matter if you’re writing a company blog post, a press release, or Google AdWords copy, it’s crucial to make your content compelling. Ideally, your words will convey to the target reader that you understand their pain points, that you have the solutions needed to make their lives better, and that you can be trusted with their hard-earned money.
In a bygone era, advertisers might have invested decent chunks of money getting spots played on traditional/terrestrial radio, where they could rest assured that they’d find a large and captive audience. In today’s world, the power of terrestrial radio is somewhat diminished. While there may still be certain advertisers who benefit from landing their content on a local AM/FM station, others have found that digital audio offers a more robust return on investment. At enCOMPASS, we have encouraged many of our clients to add digital audio to their media mix… and over the last few months, our faith in this format has only intensified.
One of the primary objectives of any digital advertising campaign is to reach buyers at key points in their consumer journey. In pursuit of this goal, audio advertising is all too often overlooked. But advertisers neglect audio at their own risk. There are countless opportunities to connect with an audience over digital radio, potentially reaching buyers that might otherwise slip through the cracks.
Content marketing is a strategic approach to creating and distributing content that is valuable, relevant, and engaging; the goal is to attract new customers and retain existing ones, usually with the aid of carefully-crafted buyer personas or clearly-defined target audiences.
Do online reviews have a real-world, bottom-line impact for your business? Or, are they simply there to bolster your pride? Some new research from BrightLocal leaves little question that online reviews matter a great deal. According to the data, an astonishing 87 percent of consumers read online reviews for small businesses before they make their purchasing decision. And nearly as many (79 percent) say they trust online reviews just as much as they trust personal recommendations!
Website user experience, or UX, has always been an important consideration for marketers and developers. Reflecting the ease with which website visitors can navigate your content and find the information they’re after, UX is a core metric for user engagement. And over the past couple of years, it’s taken on new significance as a central SEO concern, being adopted by Google into its ranking algorithms.
Google is constantly updating, revising, and expanding local search functionality. Even so, the flurry of activity in 2020 has been rather surprising. According to the company, their search engineers have made more than 250 changes to Google Maps and local search queries, simply since the start of the pandemic… and most of these changes have involved the rollout of new features.
YouTube videos can be an effective way to educate and inform your customers, to demonstrate thought leadership, or to show off your products and services. Ultimately, YouTube may help you grow your business considerably… but only if you can actually get viewers.
Creating a Google My Business (GMB) account is one of the best things small businesses can do to boost their local SEO rankings, and ultimately to draw the attention of consumers in their geographic area. In fact, GMB offers such a rich assortment of features that it’s easy to take some of them for granted.
Even among experienced marketers, it’s easy to overemphasize the visual: For example, many of us tend to think about digital marketing solely in terms of Instagram stories, YouTube videos, and images shared across Facebook, Snapchat, or Twitter.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.