Displaying items by tag: Tips And Tricks
Using White Papers in Your Content Strategy
Content marketing is increasingly accepted as a viable, even necessary pursuit for businesses looking to connect with online audiences. With that said, many conversations about content marketing tend to be fairly one-dimensional, focusing on blogs and social media at the expense of other content types. Actually, there are several different mediums that can prove beneficial to your business, and that includes the too-often-neglected white paper.
2019 Outlook: The Year of Audio?
Over the past couple of years, the enCOMPASS team has been increasingly favorable toward programmatic ad buying—a method we’ve employed on behalf of many of our clients.
The Benefits of Programmatic Buying
For years, fixed CPM has been the standard in digital ad-buying. This model allows advertisers to bid on impressions at a fixed cost per thousand, which is useful in some ways but limiting in others. For example, most auction-based ad platforms have prices that fluctuate day by day, hour by hour, even minute by minute, based on a whole host of factors. As such, it’s very difficult to know when you’re simply paying the best possible price, maximizing your ad budget.
How Businesses Will Embrace Video in 2019
Today’s consumers spend a huge amount of time on their personal devices—and there to greet them is an ever-burgeoning volume of content. Thus, the Web presents your company with plenty of chances to stand out, but also great difficulty in rising above the noise and claiming your customers’ attention. Studies show that one of the best ways to grab attention is with video content.
Ecommerce Marketing for the Holiday Season
For online retailers, the holiday shopping season can be make-or-break. Many stores depend on Christmas gift-giving to pad their annual sales, which means it’s important to go all-out in terms of marketing. Remember, you may have the best products, the best deals, and the best customer service—but none of that helps if consumers don’t know you exist.
And the time to get started marketing your online store is now. Here are a few guidelines we’d recommend for seasonal ecommerce marketing.
What Does Google Say About Local SEO?
Much ink is spilled on the topic of search engine optimization—but at the end of the day, there’s one perspective that matters the most. Of course, that perspective is Google’s.
To that end, Google has reported that roughly two thirds of smartphone users are likely to purchase from companies that take the time to localize their online presence—that is, tailoring their online information to the end user’s geographic location.
To put it differently, consumers are using Google to locate businesses near them—and the companies that accommodate are the ones who will win those consumer dollars. How, though, can your business ensure a properly optimized, properly localized presence?
Earning High-Quality Links for Your Website
Backlinks have always been an important SEO ranking factor. In fact, Google expressly names them among the top three most significant assets for search engine prominence. Yet as SEO has progressed, so have link-building practices: It’s as crucial as ever for your website to have high-quality backlinks pointing back to it, but there are right ways and wrong ways to pursue those links.
12 Steps to a Better Social Media Presence
Simply being active on social media is not the same thing as having a thriving social presence. That’s something you only achieve through strategy. In this post, we’ll lay out 12 steps for turning your social media activity into something that’s truly value-adding and brand-enhancing.
6 Ways to Add Urgency to Your Marketing
You’re probably familiar with the concept of FOMO—the fear of missing out. It’s a psychological principle that marketers often use to generate conversions; essentially, they try to create the idea that everyone is buying a particular product or service, and that those who don’t act in kind will be left in the dust.
And indeed, there are a number of ways to add urgency to your marketing. Here are a few strategies to consider.
Mastering Some Audience Targeting Basics
An effective marketing strategy always starts with the audience; you have to know who your audience is, understand their pain points, and be able to present your brand as a smart solution. As such, chasing a wide audience isn’t always recommended; in fact, it’s usually best to define your audience as specifically as possible.
-
08/10/2021
Why Citation Services Are the First Step in Local SEO
-
01/24/2020
9 Local Search Resolutions for 2020
-
12/26/2019
Why Citations Matter for Your Business
ready to get started?
-
did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
-
be a success story.
Lake Norman Chrysler Dodge Jeep Ram
AUTO DEALER MARKETING PARTNER
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
#1 Dealer2018 TIME Dealer of the Year
stay ahead.
-
Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business
-
Marketing Mobile Advertising Video Advertising
The Future of Podcast Advertising: How to Stay Ahead in 2025