Displaying items by tag: Tips And Tricks

Keywords have always been integral to search engine optimization (SEO). Judiciously chosen words and phrases can signal to the search engine algorithms—and to human readers—what your content is all about, and how it should be properly classified. What’s more, making use of keywords can lend structure and focus to your content—making it more compelling and more actionable.

The term automated email has gotten something of a bad reputation. People hear that term and think of something cold and impersonal, which of course can be true. When done correctly, though, email automation is anything but irrelevant to the recipient. Ideally, automated emails play a critical role reminding your recipients why they signed up for your email list in the first place, potentially leading them down your sales funnel at the same time.

While the benefits of video advertising are well-stated, many business owners remain reluctant to embrace YouTube and other video advertising opportunities. The most common objection is price. It is widely believed that effective video advertising requires professional-level film equipment, advanced video editing technology, and potentially even space at a real recording studio. None of this is the case, and in fact many business owners make successful YouTube ads using simply their iPhones and some basic editing software. For those looking to dive head-first into video advertising, the DIY method really does tend to work well.

Email is a critical platform for marketing and outreach, something that most business owners are well aware of. You put attention and care into the marketing emails you send, and hope that each message is actually read. Of course, it doesn’t always happen that way. In fact, some emails never make it to customer inboxes at all—not because of a technical mishap, but because the sender has been blacklisted.

If you’re like most search engine users, you conduct a lot of search queries that include the phrase “near me.” Seeking out close-by businesses is one of the most common uses of online search, so it goes without saying that local businesses need to optimize for these queries. The troubling reality is that many businesses don’t optimize for local search queries, however, which means they forfeit opportunities to be discovered by local consumers.

Though it’s hard to remember it now, it really wasn’t that long ago that we were all living in a pre-Snapchat world. Even popular social platforms like Pinterest have come into their own over the past few years, while the social media cycle has also brought us the rise and fall of Vine and, to a lesser extent, Google+. The point is that the social media landscape is anything but static. Even within established venues like Facebook, there are big trends and shifts happening all the time, such as the recent advent of Facebook Live streaming.

Livestream video has become a huge trend in social media marketing, with platforms like Facebook pushing it more and more aggressively. That push is not without reason, and not without results: Some studies show that Facebook users spend three times longer watching live video than they do pre-recorded fare.

For many professionals, LinkedIn is a staple of the digital daily diet. As such, you’ve probably noticed that the popular networking site has received a facelift, at least in its desktop iteration—and some of us might say a much-needed one. Though the cosmetic overhaul is pretty evident, there may be some features or tweaks you haven’t noticed yet. Because LinkedIn is significant both for jobseekers and for marketers, these changes are worth reviewing in some detail.

It is often said that, in the digital marketing realm, content is king. Increasingly, it looks like video content may be emperor. Just consider the sheer volume of video advertising that’s watched every single day—nearly five billion YouTube video views alone, while Facebook and Snapchat get more than 8 billion daily video views between them. The simple truth is that today’s Internet content consumption form of choice is the video—something that marketers would do well to notice.

At first blush, understanding the role of online content seems pretty simple. Using search engines like Google, as well as social networks like Facebook and Twitter, consumers search for information, solutions to their problems, and answers to their questions. Your company’s content can and should provide those things; the whole point of creating content is to establish your brand as a potential solution to consumer pain points.