tr?id=512356885781061&ev=PageView&noscript=1 enCOMPASS Agency - enCOMPASS Advertising Agency
enCOMPASS Agency

enCOMPASS Agency

Spend even a few seconds on the social media platform of your choice and you are almost guaranteed to see a video. In fact, most of us would readily admit to watching at least a couple of short video advertisings from our smartphones, each and every day. Clearly, video content is an essential part of the digital experience, and thus presents an invaluable opportunity for marketers to connect with their audience.

Through the process of marketing your business, you may develop a wide array of assets, ranging from blog posts to social media feeds to YouTube videos. The hub around which all of these other assets orbit is your business website. Indeed, one of the primary directives of any marketing campaign is to funnel traffic to the website, where you can further educate, qualify, and convert your audience into paying customers.

Over the past few years, personal privacy has been one of the most pressing subjects facing the tech industry. Faced with increased pressure, both from legislators and the general public, companies like Google have begun to seriously rethink the means they use for harvesting, storing, and using personal data.

There are a couple of things we know to be true about the COVID-19 pandemic and its effects on the business world. One, we know that small and local businesses have really felt the strain, with many being forced to shut their doors for good. And two, we know that the stress on small businesses has led to a big push for people to shop local and support their hometown vendors.

One of the biggest benefits of Pay-Per-Click (PPC) advertising is that it provides advertisers with countless data points. By prioritizing and interpreting these data points correctly, advertisers can make smart changes to their strategy, maximizing their return on investment.

One of the primary objectives of any digital advertising campaign is to reach buyers at key points in their consumer journey. In pursuit of this goal, audio advertising is all too often overlooked. But advertisers neglect audio at their own risk. There are countless opportunities to connect with an audience over digital radio, potentially reaching buyers that might otherwise slip through the cracks.

By now it is cliché to point out how much our world has changed since the onset of the COVID-19 pandemic; certainly, the past year has proven disruptive to consumer behavior, forcing advertisers to adapt in kind. As we wade deeper into a new year, and as we see more and more reason for optimism that the pandemic is in its endgame, many marketers are wondering what kind of tactics they should be investing in.

Content marketing is a strategic approach to creating and distributing content that is valuable, relevant, and engaging; the goal is to attract new customers and retain existing ones, usually with the aid of carefully-crafted buyer personas or clearly-defined target audiences.

Optimizing your website for local search results can seem a bit daunting, even when you only have one business location to worry about. Having multiple locations complicates things even further. How can you ensure outstanding results when you are juggling multiple addresses and phone numbers?

It’s fair to say that, for most of us, the past year hasn’t exactly gone according to plan. Business owners, in particular, have faced the need to pivot and adapt to the new normal. A big part of that means finding new ways to leverage existing assets and resources, which might include your business website.

ready to get started?

We’re ready to show your strengths to the world when you are.

Your business is unique. The strategies that work for others in your industry might not work for you! We listen with every tool we have in order to equip you to make smart decisions about how you market and to whom. enCOMPASS Advertising Agency is ready to help you reach the people you want to reach.

We’ll perform an audit and give you all the information you need to get started. There are no long-term contracts so there's nothing standing in your way to achieving better results starting right now!

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Our Intelligent Marketing Services


  • did you know?

    A lot of our best work… is invisible.

    We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.

  • be a success story.

    Carolina Custom

    CUSTOM RETAIL/SERVICE WEBSITE

    All websites are not created equal. There are many marketing practices that are imperative to making your investment worth it. Our work on Carolina Custom's award-winning website is proof of just that.

    Video Lifestyle
    Iphone Climber
    over 200conversions per month