tr?id=512356885781061&ev=PageView&noscript=1 enCOMPASS Agency - enCOMPASS Advertising Agency
enCOMPASS Agency

enCOMPASS Agency

Among its many benefits, the Internet has made it incredibly easy and convenient for consumers to conduct research. Before parting with their hard-earned money, shoppers can spend a few minutes on Google or any number of other sites, ensuring the product, service, or brand in question enjoys a prestigious reputation. In particular, consumers can seek out social proof: Testimonials, recommendations, and reviews from other consumers, verifying that the purchase they’re considering is a sound one.

Email marketing may not be new and it may not seem flashy, but the fact is that it remains a powerful tool for reaching customers… especially customers who you may not be reaching through social media or through traditional advertising.

There’s a very simple case to be made for why businesses and brands should have a presence on YouTube. That argument is reach. With more than two billion users logging in every single month, YouTube is the second most popular website in existence.

By now, the effectiveness of video content is indisputable. Studies have confirmed again and again that video gets more engagement, and more shares, than any other type of online content. The issue that many small business owners face isn’t that they don’t value video, but rather that they’re simply unsure of how to produce it.

Video marketing has become so ubiquitous, few advertisers or business owners would question its merits. Instead, a new question has emerged: Where’s the best place to put all this video content? With so many channels available, business owners naturally want to identify the best avenue for investment.

Welcome to the next installment of our "Meet the Team" series! Our talented billing clerk, Kathe, describes what led her into her role and what her "perfect day" entails.

It’s fascinating to chart the trajectory of social media marketing, and specifically its reception among business owners. When the field first emerged, a few entrepreneurs became early adopters, seeing the merit of platforms like Facebook and Twitter for interactive engagement with customers and warm leads. As social media reached ubiquity, a consensus began to form: Love it or hate it, social media marketing is here to stay.

Over the last few years, transparency has become an increasingly central issue in the world of online advertising. Google has addressed this issue head-on, noting in a recent blog post that they want their users to have some choice and control over the ads they see, and also to be able to quickly and easily determine who’s paid to place those ads. There are a number of examples of Google’s emphasis on ad transparency, such as the “Why This Ad?” feature you might see from time to time. By clicking on this text, users can receive information about why Google chose to show them that particular advertisement at that particular moment.

How can you tell if your website is truly effective? There are a number of different metrics that might be considered, and as a rule of thumb, you’re better off not obsessing over one metric in particular. The truth is that these metrics are interrelated, and they all matter to different degrees; focusing on just a single aspect of your website performance gives you a picture that could be misleading, to say the least.

enCOMPASS CEO, Jerry Schroeder, is featured in this month’s edition of Marketing Unscripted.

Jerry discusses how to successfully market through a crisis, the truth about OTT (Over the Top), and the passion behind the success of enCOMPASS Advertising Agency.

ready to get started?

We’re ready to show your strengths to the world when you are.

Your business is unique. The strategies that work for others in your industry might not work for you! We listen with every tool we have in order to equip you to make smart decisions about how you market and to whom. enCOMPASS Advertising Agency is ready to help you reach the people you want to reach.

We’ll perform an audit and give you all the information you need to get started. There are no long-term contracts so there's nothing standing in your way to achieving better results starting right now!

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Our Intelligent Marketing Services


  • did you know?

    A lot of our best work… is invisible.

    We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.

  • be a success story.

    Lake Norman Chrysler Dodge Jeep Ram

    AUTO DEALER MARKETING PARTNER

    enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.

    national TIME dealer of the year
    national TIME dealer of the year
    #1 Dealer2018 TIME Dealer of the Year