enCOMPASS Agency
The Header Bidding Info You Need to Know
One of the most valuable programmatic bidding techniques is what’s known as header bidding. Header bidding is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers (mostly DoubleClick for Publishers). Header bidding gets its name because publishers offer ad space by placing a JavaScript code in the header of their website.
2019 Outlook: The Year of Audio?
Over the past couple of years, the enCOMPASS team has been increasingly favorable toward programmatic ad buying—a method we’ve employed on behalf of many of our clients.
The Benefits of Programmatic Buying
For years, fixed CPM has been the standard in digital ad-buying. This model allows advertisers to bid on impressions at a fixed cost per thousand, which is useful in some ways but limiting in others. For example, most auction-based ad platforms have prices that fluctuate day by day, hour by hour, even minute by minute, based on a whole host of factors. As such, it’s very difficult to know when you’re simply paying the best possible price, maximizing your ad budget.
How Businesses Will Embrace Video in 2019
Today’s consumers spend a huge amount of time on their personal devices—and there to greet them is an ever-burgeoning volume of content. Thus, the Web presents your company with plenty of chances to stand out, but also great difficulty in rising above the noise and claiming your customers’ attention. Studies show that one of the best ways to grab attention is with video content.
How to Write Service Pages That Get Results
Every business needs compelling written content on their website—and the ultimate purpose of that content is always to facilitate conversions. Simply put, you want the people who are reading your website to buy whatever it is you’re selling—and your written copy can help seal the deal.
Digital TV and the Future of Media Buying
When it comes to marketing, the temptation is often to spend more money; a greater ad spend will yield more desirable results, or so the thinking goes. This isn’t always the case, however, and a more prudent goal for marketers is to spend the least amount of money possible while still getting great results—in a word, improving marketing ROI.
Google dominates the consumer search experience. That’s hardly new information, of course, yet it’s an important scene-setter for this discussion of Google My Business. When seeking information about a particular product, service, brand, or local company, the average person is going to use Google as their primary tool for data collection. It’s obviously important that your local business have a strong presence.
That requires you to have more than just a good, optimized website. It also means having a Google My Business listing.
Google+ is Officially Being Retired—But Why?
When Google first announced its entry into the social media space, it seemed like a sure thing. There was even speculation that their social platform would give Facebook a run for its money. After all, the social space was a bit less crowded at the time, and Google is one of the most successful companies in the entire world. What could possibly go wrong?
Fast forward a few years and you probably already know how the story ends: Google+ never quite caught on with the general public, and now Google has announced that the platform will officially be retired.
We say this often, but it bears repeating: Our mantra here at enCOMPASS Agency is great work that makes a difference; we take pride in what we do, and pleasure in seeing how it helps our clients. We’re not in this business for recognition or awards, yet we are always encouraged when our good work is recognized by our peers.
To that end, we are humbled and thrilled to announce that enCOMPASS brought home eight Davey Awards! The Daveys are specifically aimed at celebrating the excellent marketing, design, and brand-building work being done by small agencies and firms. It’s a prestigious set of honors, and we are deeply grateful for inclusion.
Where is Email Marketing Headed?
Email remains the tried and true method in every marketer’s toolbox. Even more than social media, email provides an effective way for brands to directly connect with their audience. But just because it’s a proven strategy, that doesn’t mean email marketing is impervious to change. Like anything else in our digital world, email marketing (and, in particular, marketing automation emails) is ever in flux. Smart marketers are always looking ahead to the next big trends—and in this post, we want to highlight a few things you can expect to see in email marketing over the next year or two.
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08/10/2021
Why Citation Services Are the First Step in Local SEO
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01/24/2020
9 Local Search Resolutions for 2020
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12/26/2019
Why Citations Matter for Your Business
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business
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Marketing Mobile Advertising Video Advertising
The Future of Podcast Advertising: How to Stay Ahead in 2025