enCOMPASS Agency
Using White Papers in Your Content Strategy
Content marketing is increasingly accepted as a viable, even necessary pursuit for businesses looking to connect with online audiences. With that said, many conversations about content marketing tend to be fairly one-dimensional, focusing on blogs and social media at the expense of other content types. Actually, there are several different mediums that can prove beneficial to your business, and that includes the too-often-neglected white paper.
How to Handle Negative Reviews
For today’s business owners, negative reviews are just a fact of life. No matter how exemplary your customer service or how satisfying your products, sooner or later you’re going to encounter a dissatisfied customer.
HIPAA Guidelines and Online Reviews
These days, most business owners have to contend with online reviews, posted to sites like Google, Yelp, and Facebook. For some business owners, however, online reviews present some unique complications. Take, for example, those who work in healthcare professions. These business owners will naturally want to engage their patients and respond to online feedback, but in doing so, they have to keep regulatory compliance in mind—and in particular, HIPAA.
How to Respond to Online Reviews
Everybody likes to receive praise, to be told that they’re doing their job well. By contrast, most of us bristle at criticism and would really rather not receive negative feedback. For today’s business owners, however, both of these outcomes are fairly common. Thanks to online review platforms—whether Facebook, Yelp, or Google—feedback can come at any time. The nature of that feedback can be hard to predict, but it’s always important to take it seriously. After all, online reviews have a major impact on your business’ online reputation.
How Social Proof Boosts E-commerce Sales
Generally speaking, consumers prefer not to blaze new trails. Rather than do something completely new, they’d prefer to follow in the footsteps of other buyers, sticking to those things that are tested and verified. This is fundamental human psychology; you probably wouldn’t want to be the first person to try a new medical supplement or diet product, for instance, but may feel far more confident about it if you know that other people have done it and had a positive experience.
Where SEO Efforts Go Wrong
It’s easy to be overwhelmed by search engine optimization (SEO). It seems like every day there are articles about new trends and techniques—and the fear that your brand is missing out, being left in the dust by competitors, can be very real. While it’s an exaggeration to say that there are new SEO methodologies every day, it’s true that the Google algorithms are constantly changing—and it takes a lot of effort just to keep up.
Programmatic Advertising for Beginners
Programmatic advertising has become a major area of focus in the advertising industry; it also happens to be something we discuss frequently here at the enCOMPASS blog. That’s because, quite simply, programmatic advertising is an effective way for brands to spread their message in an increasingly fragmented media landscape
Connected TV campaigns—increasingly popular among advertisers in recent years—can offer a range of benefits. However, some of these benefits can be easier to identify than others. For instance, no one really doubts that connected TV advertising can improve brand awareness. When it comes to increased foot traffic to a retail store, however—well, there you’ll find greater skepticism.
Does Email Marketing Still Work?
Digital marketing has advanced considerably over the last few years, and there are still ongoing innovations afoot daily. It begs the question: Does something as tried-and-true as email marketing still have any place in your digital strategy? After all, email has been around for decades now—an eternity, compared with the short lifespans of social media sites—and it’s hardly seen as flashy or exciting.
How to Get Results with Local SEO
The ultimate goal of any marketing campaign is to ensure that your business is “seen” by your target audience—that is, local customers who are interested in your products or services. In today’s world, that means focusing heavily on local SEO. Simply put, when nearby consumers conduct a Google search for local businesses, it’s imperative that they come across yours. That’s what local SEO is all about.
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
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