In today's digital marketplace, simply attracting traffic to your website isn't enough. What truly matters is what visitors do once they arrive. Do they sign up for your newsletter? Purchase your products? Fill out a contact form? If not, your site may need conversion rate optimization (CRO).
Social media advertising has evolved from a “nice-to-have” into a core component of digital marketing. Whether you're a small business owner or an experienced marketer, understanding the fundamentals of paid social ads is critical to growing your brand, driving leads, and increasing revenue.
In today’s always-connected world, the mobile phone has become more than a communication device; it's a central part of how we live, shop, browse, and engage with brands. For businesses of all sizes, this shift in consumer behavior presents both a challenge and a massive opportunity. If you're not prioritizing mobile marketing, you're falling behind—and potentially losing customers to competitors who are.
How to Reduce Your Website Bounce Rate
If you’ve ever looked at your website analytics and seen a high bounce rate, you’re not alone. A “bounce” occurs when a visitor lands on your site and leaves without interacting further, including no clicks, no form fills, no pageviews beyond the first. A high bounce rate can signal poor user experience, irrelevant content, or slow performance, all of which can hurt conversions and search rankings.
Our Founder: Jerry Schroeder
Advertising Agency Veteran
Jerry Schroeder, a 25+ year veteran of the advertising agency, worked with a varierty of clients, including Fortune 500 companies, major sports franchises, auto dealerships, and small businesses. In 2006, he founded enCOMPASS Advertising Agency to pursue his passion of helping others achieve their business goals. He firmly believed that through strategic planning, ongoing research, and careful analysis, he could help businesses build their brand, boost conversions, and generate leads (hint: he was right). After his unexpected passing in 2023, enCOMPASS has continued on as the highly-esteemed marketing agency he worked so hard to create.
A budding tech geek.
In his youth, Jerry was a “huge tech geek” (his words, not ours). His state-of-the-art Atari 400 and rockin’ 800/1200BPS modem helped open his mind to the possibilities of connecting with others through a screen. As he grew, he became determined to find ways to push the envelope of technology.
After graduating college with a marketing degree, Jerry spent twelve years in advertising, working at some of the biggest firms in the business. His continued fascination with technology, coupled with his interests in advertising and psychology, inspired him to leave traditional advertising to pursue the digital alternative. At the time, digital marketing was not mainstream, but he was already experimenting with its profound capabilities.
enCOMPASS Advertising Agency is born.
Jerry believed that his clients deserved an introduction to the possibilities of digital marketing, and in 2006, very few of the larger agencies were presenting those kinds of opportunities. So, after many long and anxious nights, Jerry founded enCOMPASS Advertising Agency.
enCOMPASS Advertising Agency: An incredible legacy remains.
The enCOMPASS team is eternally grateful for Jerry. There’s no doubt that his hard work and dedication has shaped enCOMPASS into the respected marketing agency it is today. While we miss our incredible mentor, we’ll continue to achieve great work that makes a difference for each and every one of our clients—and for our founder, Jerry.
Podcast advertising has come a long way since its early days as a niche marketing channel. Today, it’s one of the fastest-growing segments of digital advertising - and it’s showing no signs of slowing down. For brands looking to connect with highly engaged audiences in authentic, intimate ways, podcasts offer unique opportunities that traditional media often can’t match.
AI-driven automation isn’t just about saving time—it’s reshaping how modern businesses operate. From marketing and operations to customer experience and analytics, AI is helping companies act faster, optimize smarter, and stay ahead of evolving expectations.
But AI’s real value isn’t just efficiency. It’s how it changes what’s possible, especially when it comes to how campaigns are built, run, and measured.
Fueled by AI, personalization, and the push for authenticity, social media algorithms are changing more rapidly than ever. For businesses and advertisers, understanding these shifts is essential to staying visible and effective in today’s digital landscape.
ready to get started?
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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be a success story.
Lake Norman Chrysler Dodge Jeep Ram
AUTO DEALER MARKETING PARTNER
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
#1 Dealer2018 TIME Dealer of the Year