enCOMPASS Agency
When it comes to optimizing your website, it is important to take full advantage of every square inch of online real estate that you can. One opportunity that often goes underutilized is the meta description. Though it’s fairly easy to craft a compelling meta description for your website—and though the benefits of doing so are potentially quite significant—it somehow slips through the cracks or is simply deemed unimportant. In this post, we’ll explain what the meta description is and why it matters, then provide some general tips on writing a good one.
An Introduction to AdWords Extensions
One of the many perks of AdWords is that it allows you to claim more of the search engine results page (SERP) than you could ever claim through organic reach alone; paid ads buy you access to corners of online real estate that SEO simply cannot penetrate. It stands to reason, then, that anything you can do to make your paid ads bigger—that is, to expand them to further corners of the SERP—is ultimately going to be worthwhile. And as it happens, there are some effective ways to do exactly that, specifically by including AdWords extensions.
Over the past five years, enCOMPASS has been honored with 70 international accolades—and that includes 15 trophies from the 2017 Communicator Awards. We’re immensely proud to receive recognition for our marketing and design work on behalf of our clients, and we’re particularly grateful to the Communicator voters for these much-appreciated designations.
SEO for Small Websites
Generally speaking, the size of a business website is proportional to the size of the business itself. If you have a small enterprise that only sells one or two products, there’s simply no need for an exhaustive site with hundreds of sub-pages. Likewise, for a highly specialized consultancy or a boutique firm, keeping the website small and streamlined is often what makes the most sense.
Keywords have always been integral to search engine optimization (SEO). Judiciously chosen words and phrases can signal to the search engine algorithms—and to human readers—what your content is all about, and how it should be properly classified. What’s more, making use of keywords can lend structure and focus to your content—making it more compelling and more actionable.
How to Fix Your Email Marketing
In terms of return on investment, there are very few marketing channels that even come close to the power of email. With that said, not every email marketing campaign is guaranteed to be a rousing success. As with anything else, you have to invest time and strategy into your email marketing efforts if you want them to get results.
Why Email Automation is Essential
The term automated email has gotten something of a bad reputation. People hear that term and think of something cold and impersonal, which of course can be true. When done correctly, though, email automation is anything but irrelevant to the recipient. Ideally, automated emails play a critical role reminding your recipients why they signed up for your email list in the first place, potentially leading them down your sales funnel at the same time.
For many of us, the summer season is a not-so-distant memory; many of us were just at the beach a couple of weeks ago! It’s hard to believe it, but the holiday season is right around the corner. It presents marketers with a number of opportunities, and in the weeks leading up to it, it’s important to get your marketing tools ready.
The potential of content marketing is by now well-established. Most business owners know that an investment in regular content development and deployment can yield big dividends—increased brand awareness, a better online reputation, increased client trust and loyalty, and so on. While the potential of content marketing is very real, however, it’s by no means a guarantee. Many businesses invest in content marketing, but—often due to tactical errors or strategic lapses—don’t get those dividends.
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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Lake Norman Chrysler Dodge Jeep Ram
AUTO DEALER MARKETING PARTNER
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
#1 Dealer2018 TIME Dealer of the Year
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