Displaying items by tag: Social Media Marketing

In content marketing, consistency is key. In order to keep your readers engaged, it’s important to regularly share compelling blog entries and social media updates—and while it’s not the end of the world if you miss a day, or a post shows up a few hours late, a long quiet spell could cause your followers to lose interest and head elsewhere.

An editorial calendar can be a helpful way to add structure to your content marketing—but what’s the best way to actually implement an editorial calendar?

One of the biggest misconceptions about social media marketing is that your brand has to be everywhere, present on every possible social channel. For most brands, even attempting this sort of ubiquity would be impossible; it’s a lot of work to maintain a regular posting schedule on even one social platform, let alone several! In most cases, it’s also a waste of money: The better approach is to be judicious, spending your social time and dollars on the sites where you know your customers to be.

Simply being active on social media is not the same thing as having a thriving social presence. That’s something you only achieve through strategy. In this post, we’ll lay out 12 steps for turning your social media activity into something that’s truly value-adding and brand-enhancing.

Facebook has spent the better part of the last year in the limelight—and hardly in a good way. The once-beloved (and still incredibly popular) social platform has faced a number of scandals and PR debacles, all of them hinging on Facebook’s use of consumers’ data. Unsurprisingly, the company has reacted to the fallout with some sweeping changes to the way it uses third-party data—but what are those changes, exactly? And, what are the implications for advertisers? In this post, we’ll unpack both of those questions.

Recent headlines have not been kind to Facebook. On the heels of the Cambridge Analytica scandal—in which it was revealed that Facebook has sold the personal data of its users to politically-minded agencies—Mark Zuckerberg himself was called to testify before Congress. All the while, many users proclaimed their intentions to delete the Facebook app from their phone, or even to terminate their membership altogether over these violations of privacy.

Facebook has long been a ubiquitous part of our everyday lives—but over the last few months, the powerful social network has faced a new level of public scrutiny. Following a volley of criticisms about its role in the 2016 election cycle, including open questions about the spread of so-called “fake news,” Facebook has announced some changes to its quality control mechanisms, including some changes that could have a major impact on your newsfeed.

When it comes to big audiences, football pretty well has the market cornered. It remains the most-watched sport in America, and it represents a golden opportunity for marketers looking to spread their message. Of course, the sheer popularity of football also poses some marketing challenges: As much as you might love to show an ad during the next big game, doing so can be quite competitive—and thus, quite expensive.

But that doesn’t mean marketers lack viable options for tapping into the football crowd. Here are just a few strategies to consider.

Small businesses can accomplish so much through posting original content to Facebook—developing an audience, building brand visibility, and engendering social shares of their best content. However, to really get the best results from Facebook, organic reach is insufficient; it must be paired with an investment in paid ads. Fortunately for small business owners, Facebook’s built-in ad platform is a robust tool that offers many opportunities for targeted advertising. When used strategically, it’s an investment that can pay off handsomely.

Facebook remains the largest social network in the world, with a total user census that now surpasses a billion. Having access to an audience of that size might seem like the best reason to use Facebook Ads. Actually, the remarkable thing about Facebook Ads is how it allows the advertiser to break that massive audience into smaller segments, and to advertise with real precision and finesse. Through Facebook’s advanced targeting features, the advertiser can display ads only to the consumers he or she wishes to pursue. When done right, this can eliminate much of the risk involved with online ads of any kind.

Social media marketing keeps you on your toes. It changes pretty regularly, with one network gaining in prominence while another falls out of fashion; just ask yourself how many companies use SnapChat today compared to a year ago, or Instagram compared to five years ago; while you’re at it, ask how many companies maintain a presence on MySpace, or for that matter Google+. And it’s not just that niche networks rise and fall.