Displaying items by tag: Social Media Marketing
Short-Form Video Is Here to Stay
As you’ve no doubt noticed, short-form videos are everywhere these days. The most prominent example is TikTok, the social platform whose soaring popularity has been closely intertwined with the more general uptick in short video content. You can also find plenty of examples of more tenured social platforms getting in on the action: Think Instagram Reels, YouTube Shorts, and more.
Facebook Changes the Rules
Facebook advertisers have long been bound by a strict set of rules that prescribe the kinds of content that are and are not allowed in a Facebook ad. One of the most complained-about rules by far is the rule restricting the amount of text that can appear in ad images. Some version of this rule has been in effect since 2013, and has generally been a source of frustration for those who simply want to announce sales, discounts, or other promos in their Facebook ads.
It’s fascinating to chart the trajectory of social media marketing, and specifically its reception among business owners. When the field first emerged, a few entrepreneurs became early adopters, seeing the merit of platforms like Facebook and Twitter for interactive engagement with customers and warm leads. As social media reached ubiquity, a consensus began to form: Love it or hate it, social media marketing is here to stay.
enCOMPASS CEO, Jerry Schroeder, is featured in this month’s edition of Marketing Unscripted.
Jerry discusses how to successfully market through a crisis, the truth about OTT (Over the Top), and the passion behind the success of enCOMPASS Advertising Agency.
The Limitations of the Facebook Boost Button
If you’ve ever posted anything from your company’s Facebook account, then you’re doubtless familiar with the “Boost Post” button. Facebook displays it any time you share content from a branded account, and at first glance, it may seem like a useful tool. After all, simply by clicking this button (and pitching in a few dollars from your advertising budget), you’re offered the promise of an extended reach and a broadened Facebook audience.
Most business owners understand that, in an increasingly online world, regular content production is advantageous. The problem many businesses face is in finding the time for content production. Developing original memes, blog posts, infographics, or videos can be time-consuming. And even if you outsource these endeavors to a content marketing firm, there is time required in providing content direction, approving topics, and reviewing the quality of work.
What is Your Social Strategy for 2020?
The start of the year will be here before you know it… which means that, for small business owners, the time to brainstorm a 2020 social strategy is now.
Over the last few years, concerns over the nature of online privacy have reached a boiling point, and many prominent online platforms have been forced to take a more proactive approach to safeguarding user data. The most obvious example of this is Facebook, which caught fierce criticism in the wake of the 2016 Cambridge Analytica scandal.
Most companies find it difficult to grow a vibrant online presence without the use of Facebook advertising; as such, it may come as an unwelcome surprise to find that the costs of advertising on Facebook are steadily increasing.
Marketers tend to dislike change—yet in the past year, it seems as though there’s been nothing but change, particularly where Facebook is concerned. Due to public relations issues and an increased scrutiny on their business practices, Facebook has made some significant algorithmic updates that the end user has largely benefited from. For marketers, these changes may not be quite so welcome.
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08/10/2021
Why Citation Services Are the First Step in Local SEO
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01/24/2020
9 Local Search Resolutions for 2020
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12/26/2019
Why Citations Matter for Your Business
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How AI-Driven Automation Can Transform Your Business
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The Future of Podcast Advertising: How to Stay Ahead in 2025