enCOMPASS Agency
PPC Click Fraud Warning Signs, Part 1
At enCOMPASS, we see the effectiveness of PPC advertising for our clients every day. Your pay per click marketing campaign is the most effective online advertising vehicle for your company. PPC offers many, many advantages over traditional advertising. However, PPC does have a dark side – click fraud.
5 FREE Tools for Website Owners
Google knows websites and search engine rankings. They also know what search engine users want from websites. Based on that knowledge, Google offers a generous collection of free tools that help you enhance your website’s performance in search rankings and user experience.
3 Tips for Great Landing Pages
So, you’re getting ready to run a PPC campaign for your company – great! You know PPC campaigns require planning and research. Selecting keywords, setting a budget spend strategy, and writing ad copy are a few of those steps. One step that often gets overlooked is creating a great landing page.
Ad Blockers
There is currently a debate in the digital advertising world over the use of ad blockers and the effects they may have on the industry. Here is a quick snapshot of what it is and what you should know...
Windows 10 Release Impacts PPC Advertising
Windows 10, released in July 2015, brought some changes to Internet marketing. While the full effect on Pay Per Click marketing remains uncertain, most believe the Windows 10 release will impact Bing PPC ads in some way.
We outline below some of the most important aspects of Windows 10 in regards to PPC campaigns.
PPC Click Fraud Sources
Here at enCOMPASS, we do a lot to protect our clients from click fraud. While we do not view click fraud as a big problem for our clients, it is a very real issue for PPC advertisers in general.
Beginning on September 1, 2015, Flash ads in the Google Chrome browser will no longer have automatic animation and will become click-to-play. In order for an ad to continue with the automatic animation, it must be built in HTML5. Moving forward all browsers (Firefox, Internet Explorer etc.) are expected to follow suit and move away from automatic animation on all ads.
Local Advertising Agency wins 17 international Communicator Awards in 2015
Charlotte, NC: enCOMPASS Advertising Agency is excited to announce that it has received three Gold and 14 Silver honors for website design in the 2015 Communicator Awards. This international competition sponsored by the Academy of Interactive & Visual Arts celebrates impactful marketing work by recognizing big ideas that genuinely move people. From 2012 to 2014, enCOMPASS garnered 16 honors, for a total of 33 Communicator Awards to date.
Top of Google Guys, Part 2
As search engine marketing becomes more important for businesses, we continue to see an increase in Google scammers.
We call these scammers the Top of Google Guys. They use several methods to scam unsuspecting businesses, and we discussed several of those methods in our original blog post on the issue.
If you work with these scammers, you will get ripped off.
In part one we discussed what fake referral traffic is, why it is bad for your company, and how to quickly identify if your GA data likely includes fake referral traffic links. In this second blog, we show you how to find and verify fake referral traffic links, and how to remove these links from your GA data.
ready to get started?
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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be a success story.
Lake Norman Chrysler Dodge Jeep Ram
AUTO DEALER MARKETING PARTNER
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
#1 Dealer2018 TIME Dealer of the Year