enCOMPASS Agency
Following four years of award-winning Web design work, enCOMPASS Agency has scored another set of trophies for its already impressive trophy case. It was announced in October that the agency won three titles in this year’s Davey Awards, all for standard-setting Web design work in the health and beauty sector.
‘Tis the Season…for PPC Marketing
Historically, the holiday season has been a time for companies to ramp up their marketing and outreach strategies—understanding that what has worked for them over the last few months won’t necessarily work in the lead-up to Thanksgiving, Hanukah, and Christmas.
When visitors come to your company website, what action do you want them to take? What do you hope will be the end result of their visit?
The holiday shopping season is almost upon us! Within the 8 weeks leading up to the New Year, retail and holiday shopping volume explodes online and offline. Due to the increased advertising demand, inventory and audience data becomes more expensive. With our historical knowledge of the 4th quarter digital retail space, it’s important to make sure your digital partners have anticipated these changes and have made adjustments in order to drive performance.
E-mail Marketing Dos and Don’ts
Are your marketing e-mails landing in spam folders or finding their way immediately into virtual trashcans? Or are they actually serving their purpose—bringing new traffic to your website, new calls to your office, and new customers into the fold?
PPC Pre-Launch Strategy Guide
A successful PPC campaign begins with investing in a PPC Pre-Launch Strategy. Below we describe our suggested pre-launch process for creating effective PPC campaigns.
PPC Advertising Does Work
PPC continues to be one of the most consistent and efficient forms of Internet marketing for businesses of all sizes. Here at enCOMPASS Agency, we know PPC is the MOST effective form of advertising, if implemented properly. We do not just say it works; we see it work every day for our clients.
Some People Say PPC Doesn't Work
We often hear brand marketers say, “I’ve tried PPC and it does not work for our company.” As an interactive marketing agency, we know PPC works quite effectively. It is, without a doubt, the most cost-effective advertising medium today.
New Website Content without Blogging
In the content marketing world, it is pretty common knowledge that Google loves fresh content. As a result, generating new content is a key component of any solid online marketing plan.
Fresh website content goes beyond higher Google rankings, however. New content can also convert viewers to customers, assist you in keeping existing clients happy, and help you position your company as an industry expert. Generating new content seems less like a chore when you outline the benefits!
PPC Click Fraud Warning Signs, Part 2
In Part 1 of this series, we briefly discussed what click fraud is, where it comes from, and two red flags that may indicate click fraud in your PPC campaigns.
For Part 2, we will focus on how click fraud impacts your analytics once those bad clicks land on your website.
ready to get started?
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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be a success story.
Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic