Displaying items by tag: Tips And Tricks
As you’re no doubt aware, the final few weeks of the calendar year represent a major commercial blitz. For shoppers, the period between Thanksgiving and New Year’s represents a prime opportunity to score deals on gifts, and to spend any end-of-year bonus money. For retailers, this season can be make or break. Indeed, many businesses depend on a successful end-of-year shopping season to make their annual sales quotas.
The Biggest SEO Errors of 2023
Search engine optimization (SEO) is nothing new. Since the earliest days of online search, marketers and business owners have sought to promote their listings on the Web, navigating the search algorithms to maximize their visibility.
Improve Your Position in the Google Map Pack
For brick-and-mortar businesses, the importance of local search visibility is difficult to overstate. Simply put, when consumers need to find a particular product, service, or establishment in their neighborhood, Google is the first place they’re likely to turn. And the vast majority of the time, consumers end up patronizing a business that ranks high within the Google Map Pack.
The Ethics of AI Marketing
Over the past year, there’s arguably been no bigger story in tech than the advent of ChatGPT and other AI tools. AI is poised to transform virtually every industry, and marketing is no exception. In fact, a recent survey shows that more than 61 percent of marketers have already adopted AI or plan to do so soon, with more than 40 percent using AI for content marketing specifically.
Is It Time for Rebranding?
Your brand conveys a certain set of values and associations. It’s a kind of shorthand for what users expect from your products and services. Having a strong, clear brand is essential for any kind of digital marketing success. Crucially, a brand is never entirely static. Even the most successful brands require occasional fine-tuning, as companies redefine what they stand for and how they wish to convey value to the end user.
One of the most important facets of any marketing campaign is reviewing analytics. Digital marketing analytics provide actionable data points that marketers can use to make smarter decisions and to optimize their strategies. When leveraged correctly, analytics can lead to greater efficiency and improved return on investment (ROI).
What is GTmetrix? And Why Does it Matter?
Website designers are tasked not just with creating websites that look good, but websites that function at a high level. Simply put, it matters very much the kind of user experience your website provides. A website that is too slow or too difficult to navigate may cost you conversions. It may elevate your bounce rate. It may even impede your SEO rankings.
Social platforms have long depended on advertising dollars to monetize their services. Social commerce has changed that, providing some additional revenue streams and sparking new innovations in how products are bought and sold online.
How to Win With Content Marketing in 2023
While “content marketing” isn’t quite the ubiquitous industry buzzword that it was even a few years ago, it remains one of the very best ways to engage your audience, keep your brand relevant, and drive traffic to your website.
6 Things Marketers Should Know About ChatGPT
Over the past couple of months, the advent of ChatGPT has been one of the most consequential stories to emerge from the world of tech. This new artificial intelligence chatbot not only provides answers to online search inquiries, but it can also take direction to write essays, poems, and other types of content.
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