Email marketing remains one of the top options for reaching your target audience, raising brand awareness, and sending traffic to your business website. There are a number of ways to make your existing email marketing efforts even more effective, and foremost among them is using data to guide your campaign.
It scarcely needs to be said that your website is critical for creating strong first impressions with potential customers. As such, it’s important to have a website that conveys your professionalism and trustworthiness, and that speaks to the value your brand offers to its consumers. Creating a favorable user experience is also important.
One of the most important things to remember about your business website is that it isn’t etched into stone. Even if you have a pretty decent site, you may discover a need to tweak or adjust it, making it even more effective at advancing your business goals. Doing so doesn’t necessarily mean having a full website overhaul. Sometimes, just simple revisions can make a world of difference.
Small business owners often spend extravagantly on making their website attractive and inviting… as well they should. An investment in web design, coupled with SEO and digital marketing, can turn your business website into a sales magnet, a lead generation machine, and an invaluable online storefront.
We often say that email is one of the most effective, high-impact tools in the marketer’s toolbox. But of course, the efficacy of email marketing depends on the quality and consistency of your strategy. There’s also the matter of execution. Sooner or later, even the savviest email marketer is bound to make a mistake.
We’re excited to announce that enCOMPASS Agency received five honors in the 2023 Davey Awards. These prestigious honors include one gold and four silver awards, proving our agency's commitment to excellence in creative design and marketing.
As a small business owner, one of the most valuable marketing assets you have is your Google Business Profile. The good news: Not only is this asset highly effective, it’s also available for free. The bad news: Just because you’ve claimed your Google Business Profile, that doesn’t mean your work is done. To get maximum benefit out of this asset, you’ll need to keep it updated and optimized.
You need to see this one! In this "Meet the Team" interview, the new owner and president of enCOMPASS Agency, Drew Ryan, answers a set of questions created just for him. Learn why he was interested in owning enCOMPASS and how he plans to maintain our agency’s reputation.
One of the most important ways to grow your customer base is to invest in local SEO, ensuring that customers in your community can find you when they need you.
When it comes to email marketing success, there are a number of factors to consider. The quality of your written content is obviously high on the list, yet it’s equally important to make sure your layout has a clear, pleasing aesthetic. The best way to ensure that aesthetic remains consistent from one email to the next is to use a template.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.