enCOMPASS Agency
There was a time when TV advertising represented the best, most efficient way to get your advertising message out into the world—but that’s not necessarily the case anymore. Over the past decade or so, TV viewership has slowly declined, while daily Internet use—including consumption of streaming content—has risen. Many advertisers are aware of this, and have begun redistributing their ad dollars accordingly.
Earning High-Quality Links for Your Website
Backlinks have always been an important SEO ranking factor. In fact, Google expressly names them among the top three most significant assets for search engine prominence. Yet as SEO has progressed, so have link-building practices: It’s as crucial as ever for your website to have high-quality backlinks pointing back to it, but there are right ways and wrong ways to pursue those links.
Every business owner wants their company website to be fast-loading. The reasons for this are many. At the most basic level, it’s just good customer service. If a potential customer is requesting information about your business, you want to provide them with it as quickly as possible, without making them wait and grow frustrated.
But there’s another reason why website speed is so important—and that’s Google. Google, too, is in the customer service business. It wants to provide its customers (search engine users) with the best product possible (good, high-quality search results)—and one of the ways it does that is to prioritize sites that load quickly, on all browsers and across all device types.
12 Steps to a Better Social Media Presence
Simply being active on social media is not the same thing as having a thriving social presence. That’s something you only achieve through strategy. In this post, we’ll lay out 12 steps for turning your social media activity into something that’s truly value-adding and brand-enhancing.
6 Ways to Improve Your PPC ROI
What if you run the numbers on your PPC campaign and your ROI isn’t nearly as high as you’d like it to be? What steps can you take to actually improve your PPC ROI? In this post, we’ll summarize a few effective strategies.
5 Tips for Successful Video Advertising
It’s long been said that a picture is worth a thousand words—but what about videos? In today’s media landscape, video is more valuable than ever before—it’s one of the most effective ways to reach consumers with your advertising message. However, it’s important to approach video advertising strategically—as these five points demonstrate.
6 Ways to Add Urgency to Your Marketing
You’re probably familiar with the concept of FOMO—the fear of missing out. It’s a psychological principle that marketers often use to generate conversions; essentially, they try to create the idea that everyone is buying a particular product or service, and that those who don’t act in kind will be left in the dust.
And indeed, there are a number of ways to add urgency to your marketing. Here are a few strategies to consider.
Facebook has spent the better part of the last year in the limelight—and hardly in a good way. The once-beloved (and still incredibly popular) social platform has faced a number of scandals and PR debacles, all of them hinging on Facebook’s use of consumers’ data. Unsurprisingly, the company has reacted to the fallout with some sweeping changes to the way it uses third-party data—but what are those changes, exactly? And, what are the implications for advertisers? In this post, we’ll unpack both of those questions.
The enCOMPASS team is honored and grateful to announce a series of big wins at the 2018 Communicator Awards. enCOMPASS took home 25 awards in total, including six gold-level honors. While we’ve been privileged with Communicator wins in the past, this year’s total is a new record for us. More importantly, it’s confirmation that enCOMPASS continues to live up to its core values; not only do these awards highlight the passion we have for our clients, but they also reveal the intelligence with which we help those clients achieve their marketing goals.
GDPR’s Impact on Your Business Website
You've probably heard a lot lately about the upcoming European Union General Data Protection Regulation (GDPR), so we wanted to take a minute to let you know what this means for your business’ website.
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A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic
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Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing Mobile Advertising
How Evolving Social Algorithms Are Reshaping Digital Strategy
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business