enCOMPASS Agency

03/27/2012

What New gTLDs Mean for Your Brand

By the time this article is published, the application period for new generic top-level domains, or gTLDs, will have been open for a matter of a few weeks and will run until April 12, 2012. Top-level domains are the extensions that appear at the end of domain names, after the "dot." There are currently 22 generic top-level domains (gTLDs) like .com, .net, and .org, and over 200 country-code top-level domains (ccTLDs) like .JP, .MX, and .UK. Shortly after the close of the application period, the Internet Corporation for Assigned Names and Numbers (ICANN), the organization behind the New gTLD Program, will publish a list of all the applications for these new extensions; by some estimates, there could be close to 1,000.

Published in encompass blog

Tagged under

Should I Bid on My Own Name or Company’s Name in My Paid Search Campaign?

Should I bid on my own name or company’s name in my paid search campaign? This is a question I often get from clients. The short answer is absolutely, unequivocally - YES! While I completely understand the trepidation behind thinking one should not bid on their own name ("I already own the organic listings," "Why would I spend money on my own name?" "I would get those clicks anyway."), experts and studies point to the same conclusion – you should bid on your own name in your paid search campaigns.

Published in encompass blog

Tagged under

ready to get started?

We’re ready to show your strengths to the world when you are.

Your business is unique. The strategies that work for others in your industry might not work for you! We listen with every tool we have in order to equip you to make smart decisions about how you market and to whom. enCOMPASS Advertising Agency is ready to help you reach the people you want to reach.

We’ll perform an audit and give you all the information you need to get started. There are no long-term contracts so there's nothing standing in your way to achieving better results starting right now!

First Name

Please enter your first name.

Last Name

Please enter your last name.

Please enter your email.

Phone

Please enter a valid phone number (123-456-7890).

Message

Please enter your message.

Invalid Input

Prior to hiring Ed and his team at enCOMPASS, our online branding and foot traffic to our website was sporadic at best. We have worked with this team for 5 years now, and in that time, we have come to know that they are attentive marketing professionals. They have made our website engaging and continue to have new ideas so that we can keep our website fresh for our customers. They have also created a search engine campaign that continues to give our company leads. We cannot recommend them enough if you are looking for a responsive, creative, and engaged marketing company.

Bobbie White, Atlas Painting & Home Services
I highly recommend enCOMPASS Advertising Agency for their exceptional work in increasing web sales for our business by over $600k. Their team expertly crafted and implemented a comprehensive marketing strategy that has led to tremendous success for our company. The results speak for themselves and we couldn't be happier with the outcome. enCOMPASS truly exceeded our expectations and we look forward to continuing our partnership with them.

Kooks Headers & Exhaust
Jerry and his team are the real deal. This is by far the most professional, reliable website marketing company I have ever worked with... bar none. Specifically, they are super responsive, they take the time to teach and they just take care of things that need to be done without asking. I have never felt this cared for by any company I've worked with. I am completely confident in their work and expertise. If you're looking for the right fit for your business I'd certainly give them a call.

Karen Pickering
After 2.5 years in business & 5 different marketing companies, we finally found a company that takes the initiative and has really great ideas which have helped us increase our attendance and revenue! They’ve taken all the heavy-lifting off my plate and that’s allowed me to focus on the strategic planning to grow my business.

Sera Balderston
Hands down, the enCOMPASS team are the EXPERTS in digital online advertising! Their state-of-the-art tracking with ongoing and unsurpassed management for every custom-tailored digital campaign will blow you away. If you are SERIOUS about getting the very best ROI with your digital marketing, look no further. The proof will be in your bank account.

Lynn Holloway-Mylton
enCOMPASS is one of the best companies I've ever had the pleasure of working with. The team is exceptionally thoughtful and dedicated to helping our brand succeed. I've worked with a lot of agencies throughout my career, and none have taken the time to really explain initiatives and efforts in a way that I can understand. They truly speak to the customer with their best interest at heart. You've certainly set the bar enCOMPASS! Thanks for helping us share our story!

Katie Harton
As soon as I followed enCOMPASS Agency’s recommendation with my drip campaign, I saw leads come through immediately. I could not ask for a better partner. From my website to my digital marketing…no one does it better than enCOMPASS. They are truly the marketing experts.

Leslie Robinson
Love to work with enCOMPASS! The team is very detailed, always available for any situation that may arise, and eager to help you grow and expand your business.

Dr. Rivera, Beaches Pediatrics
The team at enCOMPASS Advertising have met our companies needs and contributed greatly to our growth and clarity of message. They are consistently great thought partners. Follow through and customer service are exceptional.

James Blakey
They are THE experts at all things digital. It never ceases to amaze me how people find our business online. The best comments are those who can't even remember what they were searching for, and our business "just appeared" in front of them.

Sarah Gray, Hair Transplant & Restoration Center
As of today enCOMPASS has doubled my leads...the floodgates are open. Thanks for all of the help!

Lisa
enCOMPASS has been our go-to agency for handling the online marketing for our website clients. I trust them completely to take care of our clients. Their service is excellent. Not only can I trust them to take care of our clients, but the return on investment they provide keeps our clients very happy. We've been doing business with enCOMPASS for nearly 5 years now, and I cannot recommend them highly enough. They are the best in the business.

Brent F.
I have really enjoyed the helpfulness of the team that works us at Custom Design Hair. Ashley and Elizabeth are punctual, professional, straightforward, and they complete tasks timely. As a business owner, our time is stretched. enCOMPASS has made the marketing side of growing our business so much easier! Highly recommend.

Amanda Wambold, Custom Design Hair
Great company to work with. They are outstanding at what they do!

Nicole Antanaza
enCOMPASS Agency understands what it means to be a partner. Not only were they able to cut my SEM spend by 40% while at the same time increasing my leads by 30%, but they are the most strategic and responsive agency you’ll ever work with.

Kyle Hunter, Meador CDJR
We have been working with enCOMPASS for several years for website, SEM, and YouTube advertising. Always great results and great people to work with.

Eric LaBore, Prestige Motorsports
We've worked with dozens of advertising firms over the years and none have been as good as enCOMPASS. The founder, Jerry, had a clear vision of how he wanted to help businesses succeed and that vision continues to shine through even today. Regardless of who we work with the attention to detail and customer service never changes. Their strategies are sound and their execution is professional. We have really enjoyed working with Elizabeth, Ashley, and David.

Jason Ramsey, Bravadas Wigs & Hair Restoration
Great organization that we have partnered with for years to manage our PPC, SEO, redirects, geofencing, and more! Always quick and responsive, always helpful. I highly recommend enCOMPASS to anyone looking for an outside digital advertising/marketing planning agency to support your growing business.

Sean Paprocki, North Carolina Trailer Sales
We have worked many years with enCOMPASS Advertising and are very happy with the superb service and results that we are provided monthly.

Leesa Baum
Great job on our website, we appreciate all you did and your continued support.

Tim Montazeri, Atlas Painting & Home Services
Both locations of my Huntington Learning Centers have used enCOMPASS starting 8 years ago. We have also been pleased, never disappointed. We appreciate the ingenuity and communication. We are particularly grateful to Ed!

Jewel Wiesinger, Huntington Learning Center
enCOMPASS is the strategic partner I've always wanted. Since we started working with them our business has grown to a whole new level. We are getting inquiries from companies who never noticed us before. They have made marketing turn-key for us, which allows me to focus on the business. My account manager thinks of everything and is consistently there for us. If you are a staffing agency and want to work with a true marketing partner that understands our industry - look no further than enCOMPASS. They will "wow" you!

Jaime Daniell
We had a great experience working with enCOMPASS! They ran a stellar social media campaign for our annual spring gala, and we would be happy to work with them again in the future.

Nicole Plavnick
We have been using enCOMPASS Advertising Agency for SEM services on my business for several months now and we have seen a significant growth of the business. We couldn't be more pleased with their outstanding customer service and the performance of our numbers. We are coming into the busy season and we are pleased to take our SEM to the next level with confidence. Highly recommend enCOMPASS Advertising Agency!

Anthony Bonanno, LKN Chimney Sweep
Ed and his team at enCOMPASS provide excellent client support and care. We are thankful for how well our site has been managed.

Russ Clemmer, Legacy Advisory Partners
enCOMPASS’s follow up on our account is amazing. I know I will get a return call the same day. They are also very good at explaining things and answering the millions of questions in a way that we understand.

Nicole Finch
Jerry Schroeder and the team at enCOMPASS have gone above and beyond to help me and my business grow online. From building a beautiful website that is interactive and user friendly to providing honest, strategic advice on marketing. I have recommended enCOMPASS to many of my colleagues and will continue to. Thank you for all that you do.

Flora Fuentes
I feel we have a good understanding and communication, so I feel good about the relationship and experience.

Lynn McAndrew
You guys have the best customer service out of any business I’ve ever dealt with. The award that I received today for my website is awesome! And it is all you. You guys do an outstanding job.

Alan Humphries

Our Intelligent Marketing Services

did you know?

A lot of our best work… is invisible.

We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.

be a success story.

A Goodnight Sleepstore

E-COMMERCE WEBSITE

A great-looking website doesn’t mean much if nobody sees it! After launching the AGNS website we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, we have seen GREAT results over a 3-year period.

134% increasein goal conversions

stay ahead.

Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing Mobile Advertising

How Evolving Social Algorithms Are Reshaping Digital Strategy
Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)

How AI-Driven Automation Can Transform Your Business