Displaying items by tag: Search Engine Marketing (SEM)
Most small business owners understand how important it is to optimize their website for maximum search engine visibility. Actually executing good SEO is a daunting prospect, though, especially for those with no particular technical background in this field. Not only is SEO a big concept, touching on everything from website design to social media savvy, but it’s also ever-changing. What counted for good SEO in 2015 may not be as effective in 2016. Simply put, it can be hard to keep up, especially for small business owners who already have a million other things on their plate.
Keywords will probably always play an integral role in online marketing. While keyword use can be both haphazard and counterproductive—as in the practice of “keyword stuffing”—smart keyword use is essential to good SEO & effective SEM. It provides relevant information to the search engine algorithms as well as to search engine users; it provides focus and direction for content creation. As such, targeting the right keywords is a critically important step in an integrated marketing approach.
Can PPC Boost SEO?
Something we emphasize at enCOMPASS is taking an integrative approach to marketing. There is an abundance of marketing tools and resources to choose from today, ranging from pay-per-click ads to social media channels to YouTube—but wielding these tools in isolation from one another won’t help you reach your branding and outreach goals. To be effective, these different tactics must all be employed harmoniously, all pointed toward the same goal and working in a complementary fashion.
Do Backlinks Still Matter?
Backlinks have been the subject of quite a bit of back-and-forth in the SEO community—enough that you may wonder whether they still matter, whether they’re worth the effort, or whether they might actually do more harm than good to your website.
6 Things to Know About SEO in 2016
Did you know that Google’s internal algorithms change hundreds of times each year? Search engines are not static, and so your search engine strategies can’t be, either.
That’s not to overstate the dynamic nature of search engine optimization (SEO). In many ways, the foundations of search are pretty solid. Google always wants to provide its client (i.e., the search engine user) with a great product (i.e., relevant search results). If you keep that in mind—producing content that’s high-quality, value-adding, and topical—you’re well on your way to SEO success.
Search engine optimization is part art and part science; there are gifted SEO technicians who devote their professional lives to understanding the inner workings of Google—which, by the way, change almost daily—and still don’t quite have it all figured out. And if they don’t have SEO mastered, what hope do you have, as a non-SEO guru?
‘Tis the Season…for PPC Marketing
Historically, the holiday season has been a time for companies to ramp up their marketing and outreach strategies—understanding that what has worked for them over the last few months won’t necessarily work in the lead-up to Thanksgiving, Hanukah, and Christmas.
PPC Pre-Launch Strategy Guide
A successful PPC campaign begins with investing in a PPC Pre-Launch Strategy. Below we describe our suggested pre-launch process for creating effective PPC campaigns.
PPC Advertising Does Work
PPC continues to be one of the most consistent and efficient forms of Internet marketing for businesses of all sizes. Here at enCOMPASS Agency, we know PPC is the MOST effective form of advertising, if implemented properly. We do not just say it works; we see it work every day for our clients.
Some People Say PPC Doesn't Work
We often hear brand marketers say, “I’ve tried PPC and it does not work for our company.” As an interactive marketing agency, we know PPC works quite effectively. It is, without a doubt, the most cost-effective advertising medium today.
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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be a success story.
A Goodnight Sleepstore
E-COMMERCE WEBSITE
A great-looking website doesn’t mean much if nobody sees it! After launching the AGNS website we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, we have seen GREAT results over a 3-year period.
134% increasein goal conversions
stay ahead.
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Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing Mobile Advertising
How Evolving Social Algorithms Are Reshaping Digital Strategy
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business