Displaying items by tag: Search Engine Marketing (SEM)
Do Backlinks Still Matter?
Backlinks have been the subject of quite a bit of back-and-forth in the SEO community—enough that you may wonder whether they still matter, whether they’re worth the effort, or whether they might actually do more harm than good to your website.
6 Things to Know About SEO in 2016
Did you know that Google’s internal algorithms change hundreds of times each year? Search engines are not static, and so your search engine strategies can’t be, either.
That’s not to overstate the dynamic nature of search engine optimization (SEO). In many ways, the foundations of search are pretty solid. Google always wants to provide its client (i.e., the search engine user) with a great product (i.e., relevant search results). If you keep that in mind—producing content that’s high-quality, value-adding, and topical—you’re well on your way to SEO success.
Search engine optimization is part art and part science; there are gifted SEO technicians who devote their professional lives to understanding the inner workings of Google—which, by the way, change almost daily—and still don’t quite have it all figured out. And if they don’t have SEO mastered, what hope do you have, as a non-SEO guru?
‘Tis the Season…for PPC Marketing
Historically, the holiday season has been a time for companies to ramp up their marketing and outreach strategies—understanding that what has worked for them over the last few months won’t necessarily work in the lead-up to Thanksgiving, Hanukah, and Christmas.
PPC Pre-Launch Strategy Guide
A successful PPC campaign begins with investing in a PPC Pre-Launch Strategy. Below we describe our suggested pre-launch process for creating effective PPC campaigns.
PPC Advertising Does Work
PPC continues to be one of the most consistent and efficient forms of Internet marketing for businesses of all sizes. Here at enCOMPASS Agency, we know PPC is the MOST effective form of advertising, if implemented properly. We do not just say it works; we see it work every day for our clients.
Some People Say PPC Doesn't Work
We often hear brand marketers say, “I’ve tried PPC and it does not work for our company.” As an interactive marketing agency, we know PPC works quite effectively. It is, without a doubt, the most cost-effective advertising medium today.
PPC Click Fraud Warning Signs, Part 2
In Part 1 of this series, we briefly discussed what click fraud is, where it comes from, and two red flags that may indicate click fraud in your PPC campaigns.
For Part 2, we will focus on how click fraud impacts your analytics once those bad clicks land on your website.
PPC Click Fraud Warning Signs, Part 1
At enCOMPASS, we see the effectiveness of PPC advertising for our clients every day. Your pay per click marketing campaign is the most effective online advertising vehicle for your company. PPC offers many, many advantages over traditional advertising. However, PPC does have a dark side – click fraud.
3 Tips for Great Landing Pages
So, you’re getting ready to run a PPC campaign for your company – great! You know PPC campaigns require planning and research. Selecting keywords, setting a budget spend strategy, and writing ad copy are a few of those steps. One step that often gets overlooked is creating a great landing page.
ready to get started?
did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
be a success story.
Lake Norman Chrysler Dodge Jeep Ram
AUTO DEALER MARKETING PARTNER
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
#1 Dealer2018 TIME Dealer of the Year
