Displaying items by tag: Search Engine Marketing (SEM)
Why Invest in PPC?
As businesses seek new ways for raising brand awareness, driving website traffic, and converting leads into paying customers, PPC advertising increasingly stands out as an appealing option. PPC stands for pay-per-click, and, true to its name, it allows the advertiser to pay only when their ad gets some engagement from the end user; in other words, you only pay when you get some kind of result, allowing you to minimize advertising waste. And, because PPC advertising is governed by a bidding system, you can be highly flexible in your advertising budget, potentially scaling your efforts as you gain your PPC sea legs.
Making Sense of Google BERT
If you know much about Google search algorithms, then you probably know they’re never static. On the contrary, Google makes adjustments and revisions to its algorithms on a fairly routine basis. Their goal is always to provide the end user with a better search experience; naturally, these changes have an impact on marketers and SEO professionals, as well.
Average Page Position in Google is Dead
As you embark on any kind of PPC initiative, it’s important to define your metrics and clarify how you’ll evaluate your campaign. Google has long offered advertisers a spectrum of metrics to choose from, and historically, one of the more meaningful metrics has been Average Page Position.
Six Benefits of PPC
If you’re looking for a compelling reason to invest in PPC advertising (Google ads or Bing ads, most likely), you won’t have to look very far. In truth, the benefits of PPC abound. It offers a relatively low threshold for entry, and potentially some prompt results. It provides you with a wealth of meaningful data. It allows you to track what you’re doing and see what works and what doesn’t. It interacts harmoniously with other marketing channels.
How to Get Results with Local SEO
The ultimate goal of any marketing campaign is to ensure that your business is “seen” by your target audience—that is, local customers who are interested in your products or services. In today’s world, that means focusing heavily on local SEO. Simply put, when nearby consumers conduct a Google search for local businesses, it’s imperative that they come across yours. That’s what local SEO is all about.
The Benefits of Programmatic Buying
For years, fixed CPM has been the standard in digital ad-buying. This model allows advertisers to bid on impressions at a fixed cost per thousand, which is useful in some ways but limiting in others. For example, most auction-based ad platforms have prices that fluctuate day by day, hour by hour, even minute by minute, based on a whole host of factors. As such, it’s very difficult to know when you’re simply paying the best possible price, maximizing your ad budget.
How to Write Service Pages That Get Results
Every business needs compelling written content on their website—and the ultimate purpose of that content is always to facilitate conversions. Simply put, you want the people who are reading your website to buy whatever it is you’re selling—and your written copy can help seal the deal.
6 Ways to Improve Your PPC ROI
What if you run the numbers on your PPC campaign and your ROI isn’t nearly as high as you’d like it to be? What steps can you take to actually improve your PPC ROI? In this post, we’ll summarize a few effective strategies.
How to Write Strong PPC Ads
While there are many key components to an effective PPC campaign—from budgeting to targeting to bidding—the actual ads themselves are fundamental. After all, your PPC ads may provide the first impressions that many consumers have of your brand. And when ads aren’t written well, they can sink your entire PPC campaign.
Being able to write strong PPC ad copy is an invaluable skill—and it takes some time to develop that skill. With that said, here are some guidelines you can follow to strengthen your ads today.
Crafting Content for Position Zero
Search engine optimization has always been doggedly focused on the first position of the search engine results page (SERP). Getting a listing to rank in this coveted position—the highest and therefore the most visible organic search listing—is the holy grail of any SEO campaign. In recent months, however, Google has flipped the script, offering marketers an even higher ranking to aspire to: position zero.
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