Your brand conveys a certain set of values and associations. It’s a kind of shorthand for what users expect from your products and services. Having a strong, clear brand is essential for any kind of digital marketing success. Crucially, a brand is never entirely static. Even the most successful brands require occasional fine-tuning, as companies redefine what they stand for and how they wish to convey value to the end user.
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The enCOMPASS team is thrilled to announce that we had a big night at this year’s Communicator Awards, garnering some 13 accolades for our creative marketing and website design work. In total, our team netted two gold-level honors and 11 silvers. Of special note: Not only were we honored for our work in website design, but also for our email creative!
For generations, advertisers have faced the same question: What’s the most effective way to engage the attention of our audience? In 2023, few answers are more compelling than digital audio. Study after study confirms that this rapidly rising medium is among the most effective at capturing and maintaining audience attention, and that it’s a must-have for virtually any company’s media mix.
As advertisers constantly seek new digital channels to reach their target audience, it was only a matter of time before video games were added to the mix. In fact, advertisers have been debating for years whether in-game ads would be viable, but there’s now some pretty compelling evidence that players are perfectly content to indulge some ad content within their video game experiences. Specifically, new Comscore data indicates an increased (and increasing) willingness on the part of gamers to consume branded and advertorial content in the midst of playing.
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One of the most important facets of any marketing campaign is reviewing analytics. Digital marketing analytics provide actionable data points that marketers can use to make smarter decisions and to optimize their strategies. When leveraged correctly, analytics can lead to greater efficiency and improved return on investment (ROI).
Business owners are increasingly aware of their need for a holistic, comprehensive approach to digital marketing. You won’t get the kinds of results you need, nor achieve anything resembling efficiency, if you take a piecemeal approach to SEM, SEO, video ads, and other digital channels. Instead, it’s important to develop an overarching strategy, one that ensures all of these channels are used judiciously and harmoniously to achieve a clearly defined set of goals.
Website designers are tasked not just with creating websites that look good, but websites that function at a high level. Simply put, it matters very much the kind of user experience your website provides. A website that is too slow or too difficult to navigate may cost you conversions. It may elevate your bounce rate. It may even impede your SEO rankings.
- Marketing
- Video Advertising
There was never any doubt that Disney+ would be a massive success, providing the exclusive streaming home of beloved IPs ranging from Star Wars to Pixar to the Marvel movies. Still, few could have predicted just how quickly it would come to dominate the competition, emerging almost immediately as one of the most popular and successful streamers. Now, a few years after its launch, Disney+ is building on its success by offering some new options for viewers… and, for advertisers.
Social platforms have long depended on advertising dollars to monetize their services. Social commerce has changed that, providing some additional revenue streams and sparking new innovations in how products are bought and sold online.
While “content marketing” isn’t quite the ubiquitous industry buzzword that it was even a few years ago, it remains one of the very best ways to engage your audience, keep your brand relevant, and drive traffic to your website.
