encompass blog

Here at enCOMPASS, we put a big focus on the merits of video advertising. There are a number of reasons for this, but what it really boils down to is this: Video advertising works. Because it’s easy to digest, online consumers have come to prefer it over text and even images. The rise of video has completely changed the way people consume information on social networks. What’s more, video content is easy to share. And, for business owners who may not feel as comfortable writing content, video can be a more relaxed fit.

Black Friday and Cyber Monday have become the two most consequential shopping days of the year. Indeed, these two days often prove record-breaking, not only in the number of dollars spent and the number of ecommerce purchases made, but also in the number of marketing emails sent.

Welcome to the next installment of our popular "Meet the Team" series! We've selected our fifth target, asked a few questions, and posted his answers here—giving you a chance to get to know the people behind our projects.

Many Americans are already gearing up for what’s sure to be an eventful 2020 election cycle… and that includes advertisers as well as key advertising platforms.

Here at enCOMPASS, we have a simple mantra—in fact, it is our mission statement; we’re committed to “Great Work That Makes a Difference.” What this means is that we come into the office each morning ready to do high-quality work on the client’s behalf; work we’re proud of and stand behind. Work that translates into real-world, bottom-line benefits for our clients. We want to help them reach new audiences, grow their companies, and make efficient use of every last marketing dollar.

Over the last few years, concerns over the nature of online privacy have reached a boiling point, and many prominent online platforms have been forced to take a more proactive approach to safeguarding user data. The most obvious example of this is Facebook, which caught fierce criticism in the wake of the 2016 Cambridge Analytica scandal.