There is no doubt by now that the coronavirus (COVID-19) is impacting your business in one way or another. Whether you are a retailer counting on foot traffic or a service company needing to book appointments, you are certainly asking yourself, “Should I cancel my marketing?”
Often, when we talk about SEO, we frame it in positive terms: What can you do to boost your website’s search engine visibility? How can you improve your rankings? How can you win the favor of Google’s algorithms?
Welcome to a new chapter of our popular "Meet the Team" series! We've interviewed another enCOMPASS team member and posted her answers here—just to share who we are and why we do what we do.
Visual search hasn’t yet gone mainstream, but that hasn’t stopped it from generating serious buzz. In November 2019, the company ViSenze conducted a survey of U.S. consumers, and more than half of the respondents said they were excited about making visual search a part of their online shopping experience. (By contrast, around 40 percent said they were excited about automated product recommendations; only seven percent expressed interest in live chatbots.)
A visitor makes his or her way to your site, does a bit of exploring, and leaves without taking any action, no forms filled out, no purchase made. How do you get them to come back, so you can connect with them and at some point make the sale? This is the point that retargeting campaigns come into play. And even if you don’t know these campaigns by name, if you have spent anytime searching or researching products on the web, you have experienced retargeting campaigns.
We all understand that the genesis of streaming services has significantly changed consumer behavior; the way people watch video content is much different now than it was even a decade ago. But what is the precise nature of these changes?
Social media continues to dominate many of our conversations about marketing and brand-to-brand interaction. It’s email, though, that remains one of the best options for directly addressing the needs and concerns of your client base. For B2B companies, in particular, there are a number of ways in which email marketing can be used advantageously.
Welcome to a new chapter of our popular "Meet the Team" series! We've selected our next enCOMPASS target, asked a handful of questions, and posted the answers here—to give you an insider's look at who we are and why we do what we do.
In the United States, the Americans with Disabilities Act (ADA) exists to protect the civil rights of disabled persons. For example, ADA legislation requires parks, businesses, and educational facilities to be accessible to everyone; this is why, for example, it’s necessary for public event spaces to have ramps and full wheelchair accessibility.
We’re a few weeks into the new year, but it’s not too late to make a few sales- and marketing-related resolutions. In particular, there are some new leaves you might turn over with regard to your company’s local search presence. Here are just a few brief examples of some good habits that can make your business more easily discoverable by local search engine users.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
