If you’re looking for a digital platform with a low threshold of entry but limitless marketing potential, look no further than YouTube. Just consider some of the statistics: After Facebook, YouTube is the second largest social media channel, with more than a billion users every single month. And, as YouTube retains its status as the go-to site for video advertising, more and more consumers say they prefer online video to traditional television. Truly, YouTube is rich with marketing possibilities—but in order to tap into those possibilities, your videos have to be optimized and spot-on.
While the benefits of video advertising are well-stated, many business owners remain reluctant to embrace YouTube and other video advertising opportunities. The most common objection is price. It is widely believed that effective video advertising requires professional-level film equipment, advanced video editing technology, and potentially even space at a real recording studio. None of this is the case, and in fact many business owners make successful YouTube ads using simply their iPhones and some basic editing software. For those looking to dive head-first into video advertising, the DIY method really does tend to work well.
Like many other facets of the digital industry, Advanced TV has many different definitions and delineators. At its roots, it is any video that is not airing on a traditional TV via linear programming delivery methods. Here is the IAB’s (Interactive Advertising Bureau) Official Definition:
There was a time when TV advertising was the crown jewel in any marketing campaign—when airing a national commercial spot was arguably the most effective use of any company’s advertising dollars. Of course, the Internet has complicated things, if not changed them outright—and in 2016, the political election cycle could change things even further.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.