An accurate budget is vital to the success of any PPC advertising campaign. We are able to examine the volume of searches for your industry in a given market to determine the appropriate monthly budget for a successful campaign. Based on each client’s needs we will provide a 3-tier budget recommendation – Prominent, Competitive and Representative. A Prominent budget will reach approximately 90% of searches and have prominent ranking on the first page. A Competitive budget will reach 65% of searches and have a competitive ranking on the first page. A Representative budget can reach around 50% of searches and is recommended for those who have a strict budget without much competition.
Each client and campaign is unique. Our initial keyword research determines the most appropriate terms for your campaign focus, including all applicable variations of each keyword. Keywords are then matched to appropriate ad groups to ensure that users are being served the most relevant ads when searching, improving click-through rate and Quality Score. Every keyword is monitored, and as the campaign progresses bids are raised on keywords that generate leads and conversions.
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As of today enCOMPASS has doubled my leads...the floodgates are open. Thanks for all of the help!
As soon as I followed enCOMPASS Agency’s recommendation with my drip campaign, I saw leads come through immediately. I could not ask for a better partner. From my website to my digital marketing…no one does it better than enCOMPASS. They are truly the marketing experts.
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We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.