Josh Wilkinson
CONSISTENCY
One of the many benefits of a full service email-marketing program is that your plans will not fall between the cracks. Our team will keep your email marketing strategy on-point to make sure you are delivering a strategic, focused, and consistent message to your subscribers.
CROSS-DEVICE COMPATIBILITY
In today’s ever-evolving mobile world, it is critical to ensure that your emails are delivered and easily viewed on multiple browsers and devices. This includes PCs, Macs, smartphones, tablets, and more. Our programmers use the latest technology to ensure the best display of your email marketing messaging on all devices.
LIST GROWTH
At enCOMPASS we understand that your email marketing campaigns are only as successful as your subscriber list allows. We help you implement programs to build your list organically so that your message is not only accepted but requested. We recently helped build one of our client’s lists to over 100,000 subscribers while keeping their redemption rate at over 15%! That means that over 15% of their subscribers actually redeemed the email coupon at their stores!
INTELLIGENT MANAGEMENT
Your enCOMPASS IMI Email marketing team will make sure your email campaigns are targeted correctly by scrubbing lists on a consistent basis, analyzing tracking results, implementing A/B testing, and making strategic improvements for better performance. We deliver meaningful reports and communicate with you in order to best build your email campaign for achieving your marketing goals.
MESSAGE DEVELOPMENT
Email designs need to be branded just as your website, collateral, etc. is branded. Our full-service email marketing program will integrate your offline branding and messaging seamlessly with your email communications.
We know how to help you balance your messages to your subscribers. A strategic balance of sales messaging with branding, information, and news messaging is vital to a successful email marketing campaign.
ACTIONABLE ANALYTICS
You’re in business to make a difference, and so are we. Your impact on your audience is impossible to quantify without meaningful data. Our marketing solutions start with measurable objectives that go beyond superficial numbers.
CONVERSIONS
If your website visitors aren’t doing what you need them to do, there’s still work to be done. At enCOMPASS Agency, we intend for your website to be the conversion machine that gives meaning to all your other online marketing efforts. Conversions are our goal, and we’ll start measuring them from day one.
ENGAGEMENT
We take a user experience based approach to building websites, employing strong information architecture, typographic heirarchy, clear layout, and prominant calls to action. Each stands atop a foundation of solid functionality, serving the best possible web experience to your audience. Data collection acts as a supplement so that we can refine and improve how you’re engaging your audience on-site and off.
VISIBILITY
Without SEO, you might as well not have a website. That’s why SEO is built into everything that we do. The strategy starts in our first conversation, and we continue to monitor your visibility long after your launch date.
BRAND PERCEPTION
As the one element under your full control, your website needs to speak for your brand. We approach the website design process fully aware that all digital roads will lead to your website. To deliver your brand message effectively, the first step is for our team to ask questions and put in the research to truly understand your brand.
jealous yet?
did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.