When visitors come to your company website, what action do you want them to take? What do you hope will be the end result of their visit?
The holiday shopping season is almost upon us! Within the 8 weeks leading up to the New Year, retail and holiday shopping volume explodes online and offline. Due to the increased advertising demand, inventory and audience data becomes more expensive. With our historical knowledge of the 4th quarter digital retail space, it’s important to make sure your digital partners have anticipated these changes and have made adjustments in order to drive performance.
Are your marketing e-mails landing in spam folders or finding their way immediately into virtual trashcans? Or are they actually serving their purpose—bringing new traffic to your website, new calls to your office, and new customers into the fold?
A successful PPC campaign begins with investing in a PPC Pre-Launch Strategy. Below we describe our suggested pre-launch process for creating effective PPC campaigns.
PPC continues to be one of the most consistent and efficient forms of Internet marketing for businesses of all sizes. Here at enCOMPASS Agency, we know PPC is the MOST effective form of advertising, if implemented properly. We do not just say it works; we see it work every day for our clients.
We often hear brand marketers say, “I’ve tried PPC and it does not work for our company.” As an interactive marketing agency, we know PPC works quite effectively. It is, without a doubt, the most cost-effective advertising medium today.
In the content marketing world, it is pretty common knowledge that Google loves fresh content. As a result, generating new content is a key component of any solid online marketing plan.
Fresh website content goes beyond higher Google rankings, however. New content can also convert viewers to customers, assist you in keeping existing clients happy, and help you position your company as an industry expert. Generating new content seems less like a chore when you outline the benefits!
In Part 1 of this series, we briefly discussed what click fraud is, where it comes from, and two red flags that may indicate click fraud in your PPC campaigns.
For Part 2, we will focus on how click fraud impacts your analytics once those bad clicks land on your website.
At enCOMPASS, we see the effectiveness of PPC advertising for our clients every day. Your pay per click marketing campaign is the most effective online advertising vehicle for your company. PPC offers many, many advantages over traditional advertising. However, PPC does have a dark side – click fraud.
Google knows websites and search engine rankings. They also know what search engine users want from websites. Based on that knowledge, Google offers a generous collection of free tools that help you enhance your website’s performance in search rankings and user experience.
A great-looking website doesn’t mean much if nobody sees it! After launching the AGNS website we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, we have seen GREAT results over a 3-year period.
enCOMPASS Agency has built comprehensive online marketing plans and won awards for website design in a multitude of industries. Results have proven that our unique Interactive Marketing Intelligence® platform allows us to consistently create gorgeous websites that have a proven track record of driving results.
Are you ready to market your business confidently with an expert partner who cares about your success? Start feeling supported. Call us today. We’re always improving collection, analysis, and reporting so that our clients benefit from proven tactics and website strategies that shatter the competition.