Displaying items by tag: Mobile Advertising
Consumers are generally aware of the latest tech product roll-outs—for example, recently announced devices from Apple or Android—but may not be as familiar with such finer points as location data policy. As a result, many mobile users may not realize that both Apple and Google have recently made subtle tweaks to their own stated policies. This has implications for the consumer, but also for the advertiser; in today’s post, we’ll be focusing on this latter point.
Where is Social Media Headed?
Though it’s hard to remember it now, it really wasn’t that long ago that we were all living in a pre-Snapchat world. Even popular social platforms like Pinterest have come into their own over the past few years, while the social media cycle has also brought us the rise and fall of Vine and, to a lesser extent, Google+. The point is that the social media landscape is anything but static. Even within established venues like Facebook, there are big trends and shifts happening all the time, such as the recent advent of Facebook Live streaming.
Where is Social Media Headed?
Social media marketing keeps you on your toes. It changes pretty regularly, with one network gaining in prominence while another falls out of fashion; just ask yourself how many companies use SnapChat today compared to a year ago, or Instagram compared to five years ago; while you’re at it, ask how many companies maintain a presence on MySpace, or for that matter Google+. And it’s not just that niche networks rise and fall.
For businesses, Twitter can have a number of useful functions: Driving website traffic, promoting recent blog posts, building brand visibility, and cultivating a reputation for thought leadership, among other things. These are all noble and worthwhile goals for your company Twitter account, yet none of them are really attainable unless the Twitter account is followed and engaged with. In other words, people need to not only read your tweets but also retweet them to others.
Starting Up with Social Media
It’s not hard to see the value in social media when you have an audience of hundreds, thousands, or even tens of thousands of attentive fans, engaging with your content and sharing your branded material. But when you’re speaking to just a handful of people, social media can seem a little daunting, maybe even a little pointless. But of course, every business has to start somewhere, and bridging that gap—developing enough of a following for your social media presence to really matter—is imperative.
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
stay ahead.
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Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing Mobile Advertising
How Evolving Social Algorithms Are Reshaping Digital Strategy
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business