If we have had the pleasure to work together over the past decade then you are likely aware that enCOMPASS Agency prides itself on innovation in the digital industry as well as the ability to solidify partnerships to deliver our clients the most successful online advertising strategies on the planet.
For the past 7 years, enCOMPASS Agency's Display Advertising platform partner has had an exclusive with Compete (Millward Brown Digital) to utilize clickstream data that identifies and reaches in-market auto shoppers across sites that have a high propensity for auto shoppers. Think of Compete as the "Neilsen" of the digital world. Together, we have collaborated with Compete to define the parameters that will be used to identify these in-market auto shoppers, the sites they visit, and uncover sites that are often overlooked by others.
What does this mean for your dealership?
This predictive audience data is the driving force behind providing effective and efficient campaigns for your dealership and now it's become even more laser-focused. This past month, Compete released NEW *Dealer-level Audience Behavior Match* data which is exclusive to our partnership and purpose built just for you!
By cross-referencing our dealer campaign data and Compete's consumer panel of over 2MM people, we can provide key insights to help pinpoint sites that will reach your brand's shoppers at the dealership level. This proprietary, new data will help connect your messaging with consumers who are truly in market, in your AOR, and whose behaviors suggest they are weeks away from purchasing a new vehicle.
The partnership, along with the data we can provide, is part of what makes enCOMPASS Agency unique and able to Go Far Beyong The Click with our Interactive Marketing Intelligence!
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