The new year provides an outstanding opportunity to review your marketing goals, reflect on the process you’ve made over the past year, and revise your strategy as needed.
At enCOMPASS, we’re both proud and deeply humbled to say that we have an extensive portfolio of award-winning work. And those awards just keep piling up: Just recently, we nabbed another eight trophies from the w3 Awards, one of the most distinguished honors in the digital marketing space.
A good business website accomplishes several things at once. It provides your business with a highly visible presence on the Search Engine Results Page. It provides potential customers with information about your products, services, and values. It attracts traffic, generates leads, and bolsters your brand’s reputation.
The enCOMPASS team is thrilled to announce that we had a big night at this year’s Communicator Awards, garnering some 13 accolades for our creative marketing and website design work. In total, our team netted two gold-level honors and 11 silvers. Of special note: Not only were we honored for our work in website design, but also for our email creative!
Website designers are tasked not just with creating websites that look good, but websites that function at a high level. Simply put, it matters very much the kind of user experience your website provides. A website that is too slow or too difficult to navigate may cost you conversions. It may elevate your bounce rate. It may even impede your SEO rankings.
In many ways, your business website is the centerpiece of all your marketing efforts. It’s the hub where users can obtain information about your products and services. It’s where you draw traffic, capture leads, and ultimately generate conversions. All your other marketing channels, including social media and SEO, orbit around the website.
Blogging is nothing new. In fact, back during the early days of the Internet, the Web was often casually referred to as the “blogosphere.” Yet even though blogs have been around for a long time, many business owners still have some misconceptions about what blogging is and why it matters.
Every year, the Davey Awards celebrate big achievements from small agencies. Over the years, the enCOMPASS team has had the pleasure of taking home quite a few Davey Awards, and we’ve just added three more to the shelf.
Every year, the Academy of Interactive & Visual Arts (AIVA) sanctions and judges the w3 Awards, combing the web for the best of the best in design, marketing, and more. And every year for the past seven years, we’ve been honored to bring home a fistful of these prestigious awards.
Every marketer and every business owner long to see their website traffic increase. While this is unquestionably a worthy goal, it’s important to remember that not all website traffic is created equal. Keep in mind that every visitor to your site is a living, breathing human being, and that the people who come to your website do so with varying levels of brand awareness and consumer intent.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.