Much ink is spilled on the topic of search engine optimization—but at the end of the day, there’s one perspective that matters the most. Of course, that perspective is Google’s.
To that end, Google has reported that roughly two thirds of smartphone users are likely to purchase from companies that take the time to localize their online presence—that is, tailoring their online information to the end user’s geographic location.
To put it differently, consumers are using Google to locate businesses near them—and the companies that accommodate are the ones who will win those consumer dollars. How, though, can your business ensure a properly optimized, properly localized presence?