While the benefits of video advertising are well-stated, many business owners remain reluctant to embrace YouTube and other video advertising opportunities. The most common objection is price. It is widely believed that effective video advertising requires professional-level film equipment, advanced video editing technology, and potentially even space at a real recording studio. None of this is the case, and in fact many business owners make successful YouTube ads using simply their iPhones and some basic editing software. For those looking to dive head-first into video advertising, the DIY method really does tend to work well.
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There was a time when TV advertising was the crown jewel in any marketing campaign—when airing a national commercial spot was arguably the most effective use of any company’s advertising dollars. Of course, the Internet has complicated things, if not changed them outright—and in 2016, the political election cycle could change things even further.
