encompass blog

  • Mobile Advertising
  • Social Media Marketing
03/15/2016

Make Your Company’s Twitter Account a Trusted Source

For businesses, Twitter can have a number of useful functions: Driving website traffic, promoting recent blog posts, building brand visibility, and cultivating a reputation for thought leadership, among other things. These are all noble and worthwhile goals for your company Twitter account, yet none of them are really attainable unless the Twitter account is followed and engaged with. In other words, people need to not only read your tweets but also retweet them to others.

  • Mobile Advertising
  • Social Media Marketing
02/16/2016

Starting Up with Social Media

It’s not hard to see the value in social media when you have an audience of hundreds, thousands, or even tens of thousands of attentive fans, engaging with your content and sharing your branded material. But when you’re speaking to just a handful of people, social media can seem a little daunting, maybe even a little pointless. But of course, every business has to start somewhere, and bridging that gap—developing enough of a following for your social media presence to really matter—is imperative.

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