Windows 10, released in July 2015, brought some changes to Internet marketing. While the full effect on Pay Per Click marketing remains uncertain, most believe the Windows 10 release will impact Bing PPC ads in some way.
We outline below some of the most important aspects of Windows 10 in regards to PPC campaigns.
Here at enCOMPASS, we do a lot to protect our clients from click fraud. While we do not view click fraud as a big problem for our clients, it is a very real issue for PPC advertisers in general.
You’ve committed to digital marketing for your business. You’ve built a great website with lead forms and calls to action. You’ve also invested time and money into pay-per-click ads, and you want to check the performance of those ads.
Over the past ten years, Google algorithms have taken dramatic turns to say the least. Check out SEO's greatest hits.
Want to know the secret to SEO? Here is one of the most important tips you can take advantage of in 2013...
Google Panda update got you stumped? Here are four reasons your SEO link building ain't working.
Should I bid on my own name or company’s name in my paid search campaign? This is a question I often get from clients. The short answer is absolutely, unequivocally - YES! While I completely understand the trepidation behind thinking one should not bid on their own name ("I already own the organic listings," "Why would I spend money on my own name?" "I would get those clicks anyway."), experts and studies point to the same conclusion – you should bid on your own name in your paid search campaigns.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
