encompass blog

  • Social Media Marketing
  • Marketing
07/29/2020

Should Businesses Still Be Using Social Media Marketing?

It’s fascinating to chart the trajectory of social media marketing, and specifically its reception among business owners. When the field first emerged, a few entrepreneurs became early adopters, seeing the merit of platforms like Facebook and Twitter for interactive engagement with customers and warm leads. As social media reached ubiquity, a consensus began to form: Love it or hate it, social media marketing is here to stay.

  • Online Video
  • Social Media Marketing
  • Digital Media Consulting
06/18/2020

PODCAST: enCOMPASS CEO Featured on Marketing Unscripted

enCOMPASS CEO, Jerry Schroeder, is featured in this month’s edition of Marketing Unscripted.

Jerry discusses how to successfully market through a crisis, the truth about OTT (Over the Top), and the passion behind the success of enCOMPASS Advertising Agency.

  • Marketing
  • Social Media Marketing
04/13/2020

The Limitations of the Facebook Boost Button

If you’ve ever posted anything from your company’s Facebook account, then you’re doubtless familiar with the “Boost Post” button. Facebook displays it any time you share content from a branded account, and at first glance, it may seem like a useful tool. After all, simply by clicking this button (and pitching in a few dollars from your advertising budget), you’re offered the promise of an extended reach and a broadened Facebook audience.

  • Social Media Marketing
  • Online Video
01/22/2020

Make Content Marketing an Integral Part of Your Company

Most business owners understand that, in an increasingly online world, regular content production is advantageous. The problem many businesses face is in finding the time for content production. Developing original memes, blog posts, infographics, or videos can be time-consuming. And even if you outsource these endeavors to a content marketing firm, there is time required in providing content direction, approving topics, and reviewing the quality of work.

  • Marketing
  • Social Media Marketing
11/26/2019

What is Your Social Strategy for 2020?

The start of the year will be here before you know it… which means that, for small business owners, the time to brainstorm a 2020 social strategy is now.

  • Marketing
  • Social Media Marketing
10/16/2019

What Do Facebook’s New Privacy Rules Mean for Advertisers?

Over the last few years, concerns over the nature of online privacy have reached a boiling point, and many prominent online platforms have been forced to take a more proactive approach to safeguarding user data. The most obvious example of this is Facebook, which caught fierce criticism in the wake of the 2016 Cambridge Analytica scandal.

  • Marketing
  • Social Media Marketing
09/04/2019

Why is Facebook Advertising Becoming More Expensive?

Most companies find it difficult to grow a vibrant online presence without the use of Facebook advertising; as such, it may come as an unwelcome surprise to find that the costs of advertising on Facebook are steadily increasing.

  • Marketing
  • Social Media Marketing
10/04/2018

Why Facebook is (Still) Invaluable to Your Business

Marketers tend to dislike change—yet in the past year, it seems as though there’s been nothing but change, particularly where Facebook is concerned. Due to public relations issues and an increased scrutiny on their business practices, Facebook has made some significant algorithmic updates that the end user has largely benefited from. For marketers, these changes may not be quite so welcome.

  • Marketing
  • Social Media Marketing
09/25/2018

Create an Editorial Calendar for Your Content Marketing Campaign

In content marketing, consistency is key. In order to keep your readers engaged, it’s important to regularly share compelling blog entries and social media updates—and while it’s not the end of the world if you miss a day, or a post shows up a few hours late, a long quiet spell could cause your followers to lose interest and head elsewhere.

An editorial calendar can be a helpful way to add structure to your content marketing—but what’s the best way to actually implement an editorial calendar?

  • Marketing
  • Social Media Marketing
09/18/2018

Which Social Platforms Do Your Customers Use?

One of the biggest misconceptions about social media marketing is that your brand has to be everywhere, present on every possible social channel. For most brands, even attempting this sort of ubiquity would be impossible; it’s a lot of work to maintain a regular posting schedule on even one social platform, let alone several! In most cases, it’s also a waste of money: The better approach is to be judicious, spending your social time and dollars on the sites where you know your customers to be.