encompass blog

  • Marketing
  • Social Media Marketing
03/05/2024

Where is Social Media Headed in 2024?

In 2024, it’s impossible to talk about digital marketing strategy without discussing social media. Increasingly, social media is a dominant force in predicting and influencing consumer behavior, and in both disseminating and mediating information about businesses and brands. And because social media is ever-shifting, marketers must be adaptive and vigilant.

  • Marketing
  • Social Media Marketing
01/03/2024

Meta’s Plan for Political Ads in 2024

As we’re all undoubtedly aware, 2024 is a major presidential election year. As such, it promises no shortage of friction, legally, politically, and culturally. But beyond the historic implications of the election itself, there are also a number of important considerations with regard to technology. In particular, 2024 could be a watershed year for policies regarding transparency and generative AI use within political advertising.

  • Marketing
  • Social Media Marketing
10/12/2023

What’s the Future of Social Media Marketing?

If you spend any time at all browsing social media, then you know just how quickly trends can come and go. It seems like every day there’s a new meme, a viral hashtag, or a TikTok challenge that everyone’s talking about.

  • Marketing
  • Social Media Marketing
  • Tips And Tricks
10/04/2022

What’s the Best Time to Post on Instagram?

When it comes to developing an effective Instagram strategy, one that engages an audience and boosts brand awareness, there are a number of factors to consider. Many of these facets have to do with the nature of your content; for example, success on Instagram hinges on high-quality photos and videos, engaging captions, and relevant hashtags, among other things.

  • Marketing
  • Social Media Marketing
03/09/2022

Which Social Media Platform is Right for Your Business?

It’s tough to conceive of an effective digital marketing strategy that doesn’t include a robust social media presence. Simply put, social media is too big and too prominent to ignore. Globally, there are now 4.55 billion active social media users, representing an increase of nine percent over the previous calendar year. In other words, hundreds of millions of people are signing up for social media accounts each year.

  • Marketing
  • Video Advertising
  • Social Media Marketing
12/07/2021

Short-Form Video Is Here to Stay

As you’ve no doubt noticed, short-form videos are everywhere these days. The most prominent example is TikTok, the social platform whose soaring popularity has been closely intertwined with the more general uptick in short video content. You can also find plenty of examples of more tenured social platforms getting in on the action: Think Instagram Reels, YouTube Shorts, and more.

  • Social Media Marketing
11/23/2020

Facebook Changes the Rules

Facebook advertisers have long been bound by a strict set of rules that prescribe the kinds of content that are and are not allowed in a Facebook ad. One of the most complained-about rules by far is the rule restricting the amount of text that can appear in ad images. Some version of this rule has been in effect since 2013, and has generally been a source of frustration for those who simply want to announce sales, discounts, or other promos in their Facebook ads.

  • Social Media Marketing
  • Marketing
07/29/2020

Should Businesses Still Be Using Social Media Marketing?

It’s fascinating to chart the trajectory of social media marketing, and specifically its reception among business owners. When the field first emerged, a few entrepreneurs became early adopters, seeing the merit of platforms like Facebook and Twitter for interactive engagement with customers and warm leads. As social media reached ubiquity, a consensus began to form: Love it or hate it, social media marketing is here to stay.

  • Video Advertising
  • Social Media Marketing
  • Digital Media Consulting
06/18/2020

PODCAST: enCOMPASS CEO Featured on Marketing Unscripted

enCOMPASS CEO, Jerry Schroeder, is featured in this month’s edition of Marketing Unscripted.

Jerry discusses how to successfully market through a crisis, the truth about OTT (Over the Top), and the passion behind the success of enCOMPASS Advertising Agency.

  • Marketing
  • Social Media Marketing
04/13/2020

The Limitations of the Facebook Boost Button

If you’ve ever posted anything from your company’s Facebook account, then you’re doubtless familiar with the “Boost Post” button. Facebook displays it any time you share content from a branded account, and at first glance, it may seem like a useful tool. After all, simply by clicking this button (and pitching in a few dollars from your advertising budget), you’re offered the promise of an extended reach and a broadened Facebook audience.