Email overload is a familiar feeling. Most of us have somehow found ourselves on mailing lists that overdo it, flooding our inboxes with daily messages that get promptly deleted.
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At enCOMPASS, we have been steadfast in our advocacy for email marketing: We consistently see the proof that it offers immense value to marketers and small business owners, and represents a cost-effective way to connect with customers, drive website traffic, and increase sales.
Email marketing may not be new and it may not seem flashy, but the fact is that it remains a powerful tool for reaching customers… especially customers who you may not be reaching through social media or through traditional advertising.
Black Friday and Cyber Monday have become the two most consequential shopping days of the year. Indeed, these two days often prove record-breaking, not only in the number of dollars spent and the number of ecommerce purchases made, but also in the number of marketing emails sent.
Amidst flashier, more high-tech marketing solutions, the email newsletter has sadly been lost in the shuffle. Yet ignoring this key form of customer outreach could be detrimental to your broader marketing outcomes. The simple reality is that email newsletters work; they remain one of the most valuable ways for businesses to directly engage with their customers. When properly managed, an email newsletter can lead to a greater brand rapport, to increased website traffic, to more conversions, and beyond.
As digital communication channels mature, and as they become increasingly ubiquitous in everyday life, we’re seeing more and more flags raised about issues like online privacy and security. Slowly but surely, those raised flags are spilling over into legislative action, and in some cases that legislative action has implications for marketers.
Among small business owners, you can find a spectrum of opinions regarding the practice of content marketing.
Some entrepreneurs balk at the idea, seeing it as little more than a waste of time to produce regular blog posts and social media updates.
We’ve said before that email marketing remains the most effective way to make a direct connection with your audience—and indeed it is. Simply put, most of us are attuned to our email inbox around the clock, ready to drop what we’re doing to check the latest messages either from our desktop, our mobile device, or even our watch. With that said, email marketing does take some high-level strategy and some ongoing refinement. Not all email marketing strategies are created equal, and it’s worth contemplating some of the ways your company can boost its own email marketing performance.
Digital marketing has advanced considerably over the last few years, and there are still ongoing innovations afoot daily. It begs the question: Does something as tried-and-true as email marketing still have any place in your digital strategy? After all, email has been around for decades now—an eternity, compared with the short lifespans of social media sites—and it’s hardly seen as flashy or exciting.
Email remains the tried and true method in every marketer’s toolbox. Even more than social media, email provides an effective way for brands to directly connect with their audience. But just because it’s a proven strategy, that doesn’t mean email marketing is impervious to change. Like anything else in our digital world, email marketing (and, in particular, marketing automation emails) is ever in flux. Smart marketers are always looking ahead to the next big trends—and in this post, we want to highlight a few things you can expect to see in email marketing over the next year or two.
