encompass blog

In an era of information overload, consumers crave personalized experiences that make them feel seen, understood, and valued. This is where personalization in digital marketing comes in. When done right, personalized marketing can lead to higher engagement, increased loyalty, and ultimately, more sales.

Study after study confirms that email marketing is one of the most cost-effective tools in the marketer’s toolbox, making it possible to reach customers in a way that’s singularly effective. And yet, not all email marketing campaigns are created equal. Sometimes, even the most well-intentioned strategies can yield subpar results, draining the marketing budget while offering little to show for it.

Email marketing is one of the most effective ways to foster long-term relationships with customers and clients. Before you can start reaping the rewards of a successful email marketing campaign, however, there’s some groundwork that must be laid. Specifically, it’s important to create a strong email marketing list and to put an infrastructure in place to ensure that list keeps growing.

Email marketing remains one of the top options for reaching your target audience, raising brand awareness, and sending traffic to your business website. There are a number of ways to make your existing email marketing efforts even more effective, and foremost among them is using data to guide your campaign.

When it comes to email marketing success, there are a number of factors to consider. The quality of your written content is obviously high on the list, yet it’s equally important to make sure your layout has a clear, pleasing aesthetic. The best way to ensure that aesthetic remains consistent from one email to the next is to use a template.

Gmail is the most popular, most widely used email platform in the world. As of January 2024, the Google-owned platform claimed more than 1.2 billion users across the world.