Email marketing is nothing new. It’s certainly not as flashy as social media, as trendy as a TikTok video, as sophisticated as SEO. And yet, it remains one of the most effective options for communicating with consumers in a direct and targeted way, sending a carefully crafted message directly to a specific demographic of users.
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Launching a newsletter or an email marketing campaign can be an important first step toward boosting brand engagement, generating traffic, and building consumer loyalty. The next step is measuring the success of your email marketing efforts by determining where you’re making progress and where you need to double your efforts. Of course, before you can start measuring, you need a clear understanding of what it is you’re measuring.
We consistently remind our clients that the data is clear - email marketing is one of the most effective ways to reach a target audience, or to stay connected with customers and clients. Of course, all of this is contingent on one very important factor: That people actually open marketing emails and read their content.
By now, the merits of email marketing are well-documented. In the United States, around 99 percent of all consumers say that they check their email daily, and that email is their preferred way to receive updates from businesses and brands. Dig deep into demographically specific data and you’ll find a similar story; for instance, around three-quarters of millennials say that email is their #1 most desired way to communicate with businesses.
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The enCOMPASS team is thrilled to announce that we had a big night at this year’s Communicator Awards, garnering some 13 accolades for our creative marketing and website design work. In total, our team netted two gold-level honors and 11 silvers. Of special note: Not only were we honored for our work in website design, but also for our email creative!
In many ways, email represents one of the most effective tools in the marketer’s toolbox. It’s certainly one of the most consistent and reliable channels for communicating with your audience; and with the right strategy, it’s more than possible to sustain an excellent email open rate.
Over the past few years, a number of digital marketing agencies have spoken up in defense of email marketing, noting that it remains one of the single best ways to reach consumers with your carefully targeted messaging. We’re proud to be one of those agencies. At enCOMPASS, we often encourage our clients to use email to their full advantage, sending their content straight to the customer’s inbox.
The holiday shopping season provides a unique opportunity for your email marketing efforts to bear considerable fruit. With more and more customers seeking to find the perfect gift, or simply to cross another item off their crowded to-do list, a well-timed email with an enticing offer can make a huge impact.
Over the past 18 months, email marketing has once again been in the spotlight. This can largely be attributed to the different ways in which the pandemic has impacted consumer behavior: As organizations have now more fully embraced remote work, and as more and more people shift their purchases online, email is simply a convenient way to communicate. Unsurprisingly, marketers have caught on to the surge in email use, and begun championing email as a true pillar of their digital strategy.
At enCOMPASS Agency, we hear from a number of clients who know that they should be using email marketing more strategically, but are unsure of how to do so. One of the tried-and-true options is to create and send a regular email newsletter, establishing a direct conversation with your target audience, keeping them updated and engaged with your business. Indeed, a consistent email newsletter can accomplish several things: It allows you to foster relationships, share your most recent blog or video content, and promote your latest sales and offers.
